Since the Old Spice social media campaign, other companies have been following suit in trying to come up with their own SM concepts. Skittles takes a go at it with their new ‘Update the Rainbow’ Facebook app.
In this Facebook stunt, users send in their status updates to a “Skittles Call Centre” which shows a Skittles staff member reading it aloud to the camera. This video then gets posted on your wall for the online community to see. The ‘Update the Rainbow’ Facebook app is definitely fun, but it is no Isaiah Mustafa.
Why This Trend Is Growing
- Interactive Social Media Campaigns
- Companies are implementing interactive features on social media platforms to engage users and promote brand awareness.
- User-generated Content
- Brands are encouraging users to create and share content, resulting in increased user engagement and brand loyalty.
- Viral Marketing Videos
- Brands are leveraging viral marketing videos to generate buzz and reach a wider audience on social media.
Industries Being Reshaped
- Advertising and Marketing
- Brands within the advertising and marketing industry can explore innovative ways to create interactive and engaging social media campaigns.
- Social Media Platforms
- Social media platforms can enhance their features and tools to support user-generated content and facilitate viral marketing campaigns.
- Consumer Packaged Goods
- Consumer packaged goods companies can leverage viral marketing videos and user-generated content to promote their products and engage with consumers.
