Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This 'Update the Rainbow' Facebook App Updates Your Posts for You

 - Nov 5, 2010
References: facebook & adweek.blogs
Since the Old Spice social media campaign, other companies have been following suit in trying to come up with their own SM concepts. Skittles takes a go at it with their new ‘Update the Rainbow’ Facebook app.

In this Facebook stunt, users send in their status updates to a "Skittles Call Centre" which shows a Skittles staff member reading it aloud to the camera. This video then gets posted on your wall for the online community to see. The ‘Update the Rainbow’ Facebook app is definitely fun, but it is no Isaiah Mustafa.