Category
Fashion
Scaled Restraint
Trend cluster
Category
Glamorized
Solitude
Loneliness gets perceived in a more positive light.
5.4
Trend score
Trend
What is the Glamorized Solitude trend?
Glamorized Solitude: Relieving consumers of the usual feeling of depression related to solitude, businesses are creating a more positive outlook on the idea of flying solo. Promoting their products with a single model and plenty of color, companies hope to tie lonesomeness with a more lighthearted feeling, maintaining that what they are promoting can provide contentment, even for those who feel alone.
Trend themes
Themes within the Glamorized Solitude trend
Three behaviours holding the trend together01
Positive Solitude
Businesses are creating a positive outlook on the idea of solitude by promoting their products with a single model and plenty of color, tying lonesomeness with a more lighthearted feeling and offering contentment.
02
Emotional Dichotomy
Photographers are capturing a darker, brooding side of domestic life that's a polar opposite of a 1950s family sitcom by using dark and chilling settings for their models, highlighting loneliness and depression.
03
Lonely Wanderer
Models posing as lonely travelers are increasingly being featured in magazine editorials, sporting comfy and stylish backpacking clothes, creating a trend of 'polished grunge' fashion.
Industry implications
What the Glamorized Solitude trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can take advantage of a positive outlook on solitude by promoting their products with a single model, plenty of colors, and tie it with a more lighthearted feeling, transcending sadness to contentment.
For
Photography
Photographers can explore the darker and brooding facets of domestic life, capturing models in dark and chilling settings, highlighting loneliness and depression rather than the 1950s family sitcom norm.
For
Travel and Tourism
The travel and tourism industry can feature photographs of models as lonely travelers in magazine editorials, sporting stylish and comfortable backpacking clothes, creating a trend of 'polished grunge' fashion and inspiring wanderlust.
Trend signals
Trend signals for Glamorized Solitude
Trend score 5.4 out of 10, from popularity 73%, activity 80%, freshness 8%.
Popularity73%
Activity80%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Glamorized Solitude trend
6 featured examples from Jan 17 to Jun 8, 2011CategoryFashion
Lonely Island Photography
Mariya Melnyk is Deserted and Decadent for Elle Ukraine June 2011
Disruptive innovation opportunity for photographers to offer their clients unique and customized photo shoots in exotic locations.
CategoryFashion
Deranged Domestic Editorials
Home Works by Miles Aldridge is a House Fire Hazard
Brands and publications can challenge traditional gender norms in advertising through creative and unconventional approaches.
CategoryArt & Design
Lonely Housewives
Tamar Levine Portrays Depressing Domestic Life
Exploring new artistic themes and techniques to capture raw emotions, leading to disruptive innovation in visual storytelling and expressive art forms.
CategoryCelebs
Lonely Traveler Photoshoots
The Gisele Bundchen Vogue Paris April 2011 Editorial is Wander-Worthy
Disruptive innovation opportunity: Integrate augmented reality technology into travel experiences to provide immersive and interactive photo opportunities.
CategoryFashion
Vivid Solitary Spreads
Short Story by Jacques Olivar Infuses Abandonment with Bright Color
The fashion industry can incorporate bright, bold colors into clothing advertisements to evoke strong emotions of abandonment yet hopefulness in the consumer.
CategoryFashion
Lonesome Vixen Photography
The Arizona Muse Love Magazine Editorial is Mysterious
Fashion designers can take inspiration from the Arizona Muse Love Magazine editorial and create retro-inspired clothing with a modern twist that highlights a woman's figure.
