Loneliness gets perceived in a more positive light
Implications - Relieving consumers of the usual feeling of depression related to solitude, businesses are creating a more positive outlook on the idea of flying solo. Promoting their products with a single model and plenty of color, companies hope to tie lonesomeness with a more lighthearted feeling, maintaining that what they are promoting can provide contentment, even for those who feel alone.
Trend Themes
1. Positive Solitude - Businesses are creating a positive outlook on the idea of solitude by promoting their products with a single model and plenty of color, tying lonesomeness with a more lighthearted feeling and offering contentment.
2. Emotional Dichotomy - Photographers are capturing a darker, brooding side of domestic life that's a polar opposite of a 1950s family sitcom by using dark and chilling settings for their models, highlighting loneliness and depression.
3. Lonely Wanderer - Models posing as lonely travelers are increasingly being featured in magazine editorials, sporting comfy and stylish backpacking clothes, creating a trend of 'polished grunge' fashion.
Industry Implications
1. Fashion - The fashion industry can take advantage of a positive outlook on solitude by promoting their products with a single model, plenty of colors, and tie it with a more lighthearted feeling, transcending sadness to contentment.
2. Photography - Photographers can explore the darker and brooding facets of domestic life, capturing models in dark and chilling settings, highlighting loneliness and depression rather than the 1950s family sitcom norm.
3. Travel and Tourism - The travel and tourism industry can feature photographs of models as lonely travelers in magazine editorials, sporting stylish and comfortable backpacking clothes, creating a trend of 'polished grunge' fashion and inspiring wanderlust.
