All dressed up with no place to go, the model in Short Story by Jacques Olivar looks to be lonely for days on end. Model Meghan Collison looks groomed and gorgeous in these icy spreads, reposing in the solitary confinement of an empty apartment.
Gowns of bright red, pink and blue breathe life into the crestfallen subject as she sits waiting for someone, or perhaps no one. Short Story by Jacques Olivar is a cool collection of photos within the March 2011 issue of Marie Claire Italia.
Key Themes Behind This Trend
- Solitary Fashion
- Opportunity for fashion brands to showcase clothing in a solitary setting, highlighting bright colors and strong emotion.
- Lonely Marketing
- Opportunity for marketing campaigns to create emotion in the consumer by emphasizing loneliness and hopefulness.
- Minimalistic Photography
- Opportunity for photographers to create minimalistic compositions to emphasize beautiful, bold fashion designs, leaving all focus on the subject in an empty, yet colorful scene.
Where This Applies
- Fashion
- The fashion industry can incorporate bright, bold colors into clothing advertisements to evoke strong emotions of abandonment yet hopefulness in the consumer.
- Marketing
- Marketing campaigns can focus on creating emotional campaigns that target loneliness and hopefulness with a softer appeal to consumer emotions.
- Photography
- The photography industry can focus on minimalistic compositions to accentuate the bold, bright colors of fashion design with solitary models, creating a profound impact for viewers.
