The Hot Wheels child-shaped structures can be seen from miles away when driving along the highway because they are absolutely enormous. The giant billboards feature a Hot Wheels advertisement that consists of two gargantuan children looking down at the cars passing by as if they were tiny toys. The photographic images of the children were extremely well done and were captured by photographer Diego Arrigoni.
The Hot Wheels child-shaped structures ad was created by the Ogilvy & Mather Mexico advertising agency. Hot Wheels is written in big flaming letters on the children's t-shirts so that people who are driving by will understand the concept of the ad.