Looks like tweets are worth a lot of money these days. According to Toyotathon Shareathon, a new social media campaign, a single Toyota tweet is valued at $500.
Those who purchase a new Toyota by January 3rd 2011 will be rewarded with a $500 debit card for tweeting about it with this phrase: “If I get my new Toyota during Toyotathon they’ll give me $500 just for this Tweet. http://buyatoyota.com @Toyota #shareathon.” The e-marketing strategy is to get online users who may simply be considering purchasing a Toyota to spread the word, even if they don’t end up purchasing one. With a cash reward like that, the Toyotathon Shareathon will surely cause some buzz in the social space.