Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digital
Graffiti
Revolutionizing street art through digital mediums.
4.7
Trend score
Trend
What is the Digital Graffiti trend?
Digital Graffiti: You can do much more with digital art software than you can do with a can of spray paint. While most infamous street artists are happy to stick to their traditional mediums, other artists, as well as many consumers, are taking to virtual and digital tools to create graffiti art. Whether it is light graffiti or simulated street art via a projector, digital graffiti is changing the traditional definition of street art, and encouraging the participation of those who may have otherwise struggled with a real spray can.
Trend themes
Themes within the Digital Graffiti trend
Three behaviours holding the trend together01
Virtual Graffiti Walls
Digital tools for graffiti artists to practice and create
02
Light Painting and Animation
Illuminated street art and photography for captivating visual effects
03
Motion Gaming Street Art
Augmented reality gaming to create virtual graffiti
Industry implications
What the Digital Graffiti trend means for industry
Where the trend changes the playbookFor
Art and Design
Businesses in this industry can incorporate digital mediums and light effects to create new forms of street art
For
Technology
Companies in this industry can develop new software and hardware to enable digital and virtual street art
For
Marketing and Advertising
Businesses can use virtual and digital street art as a creative and engaging way to advertise and promote their brand
Trend signals
Trend signals for Digital Graffiti
Trend score 4.7 out of 10, from popularity 67%, activity 67%, freshness 8%.
Popularity67%
Activity67%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Digital Graffiti trend
8 featured examples from Aug 7, 2010 to Jun 12, 2011CategoryFashion
Light Graffiti Fashiontography
The Flash of Light Photo Series is Electrically Illuminating
Fashion photographers can embrace light graffiti techniques to create innovative and attention-grabbing images for fashion editorials and advertising campaigns.
CategoryPop Culture
Street Tagging Apps
Inject Some Humor Into Dull Signs With the Sealy InBed Mobile App
Disruptive innovation opportunity: Build mobile applications that allow users to interact with the physical world in imaginative and amusing ways, such as virtual tagging or overl…
CategoryTech
Urban Wifi Landscapes
Light Painting WiFi Takes Turns Internet Ports Around the City Into Art
Disruptive innovation opportunity: Incorporate light painting techniques in art installations or public artworks to create immersive experiences that showcase the invisible world…
CategoryMarketing
Illuminated Street Animation
The Vjsuave MTV Brasil Clip Brings Graphics to Real Life
Opportunity for advertising agencies to leverage illuminated street animation to create memorable and attention-grabbing campaigns.
CategoryArt & Design
Skeletal Light Paintings
Janne Parviainen Sheds a New Light on Art With His Skeletal Creations
Incorporating skeletal light paintings into exhibitions and installations can add a spooky and engaging element to the art and design industry.
CategoryUnique
Virtual Street Art Simulators
The YrWall Digital Graffiti Wall is for Amateur Street Artists
The event planning industry can leverage virtual street art simulators to provide unique and engaging experiences for corporate events and promotional activities.
CategoryArt & Design
Motion-Gaming Street Art
Kinect Graffiti Turns Lets You Tag in a Virtual World
The gaming industry can adopt technologies like Kinect Graffiti to create innovative motion-based experiences for gamers that can differentiate them from competitors.
CategoryArt & Design
Digital Graffiti
These MNK Crew Pieces are an Eclectic Fusion of Digital Imaging and Street Art
Utilizing digital graffiti techniques in advertising campaigns can grab the attention of consumers and create a memorable brand image.
