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Retailers Use Black Friday Check-Ins to Target Connected Consumers

 - Nov 25, 2010
References: foursquare & mashable
A shopaholic's holiday is upon us and what faster way to target customers than through social media campaigns. Retailers are using location-based apps to kick start the shopping bustle, using Black Friday Check-Ins to promote their deals and specials.

Users of popular location-based services like Foursquare, Facebook Places, Yelp, SCVNGR and Gowalla can get discounts just by checking into their Black Friday shopping destinations. Be prepared that this holiday will have your Facebook and Twitter feed in a frenzy for the Black Friday Check-Ins promotions. Tweeps and Facebook fans will not want to miss out on this.