FreshAddress, a company specializing in email-related tech innovations, has announced the launch of 'Free List Check,' a specialty retail-oriented program that helps stores evaluate their email sending reputation. FreshAddress is currently promoting the technology in lieu of this year's upcoming Black Friday sales events.
The new program works by checking if a sender's promotional emails are ending up in prospective customers' spam folders or whether they are being outright blocked. The program will also scan a retailer's email list for other issues such as invalid addresses, suspected spam traps, and forced sign-ups.
FreshAddress promises that its tool will make retailers' email marketing campaigns more efficient and effective, which is especially important as they prepare for the busiest shopping event of the year, Black Friday.
Image Credit: FreshAddress