Trend cluster
Category

Geo
Jewelry

Raw gems & stones are becoming foundation for fashion accessories.

Jagged Edge JewelryBlack Magic JewelryRaw Geological JewelryRaw Gem RingsRadical Raw Jewelry

What's Happening

What is the Geo Jewelry trend?

Geo Jewelry: Simple gems and polished stones have nothing on today’s jagged and raw rocks, which can be found brandishing everything from necklaces to rings. These severe and often harshly cut stones emit a naturalistic look that seems right in line with the current consumer love for eco-friendly and organic living. Not only that, the unpolished, ragged and unique nature of these raw accessories speaks to fashionistas who want to show off their more daring and unrestrained sides.

Trend themes

Themes within the Geo Jewelry trend

Three behaviours holding the trend together
01

Raw Gemstones

There is a rising trend of fashion accessories showcasing unpolished, jagged, and unique natural stones as a result of the current consumer love for eco-friendly and organic living.

02

Gothic-Inspired Jewelry

Gothic-inspired jewelry is making a comeback this season, with bold and daring accessories such as the Four Skull Ring catering to fashion forward audiences seeking a darker, edgier look.

03

Natural Geological Jewelry

There is a growing interest in unique jewelry collections that utilize unsual materials such as rough geodes and uncut gemstones to create statement pieces that are one-of-a-kind.

Industry implications

What the Geo Jewelry trend means for industry

Where the trend changes the playbook
For

Fashion Accessories

The trend of using raw gemstones or unusual materials in fashion accessories creates opportunities for designers and businesses to cater to the growing demand for eco-friendly, rustic and edgy style accessories.

For

Jewelry

The trend of using unpolished, jagged, and unique natural stones creates opportunities for jewelry designers and businesses to showcase the beauty of nature in their designs.

For

Luxury Goods

The trend of Gothic-inspired jewelry and the use of unusual materials in creating statement pieces creates opportunities for luxury goods businesses to cater to the demand for bold and daring styles.

Trend signals

Trend signals for Geo Jewelry

Trend score 4.9 out of 10, from popularity 65%, activity 75%, freshness 8%.

Popularity65%
Activity75%
Freshness8%
Audience
10%Men
90%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific