Category
Fashion
Ease Footwear
Trend cluster
Category
Moteltography
Gritty fashion images explore a reckless and abrasive attitude.
6.0
Trend score
What's Happening
What is the Moteltography trend?
Moteltography: Photographers are substituting the pretty and polished with more abrasive, gritty images that strike a dark note within the minds of viewers. Portraying a more reckless and almost shameless attitude, creative directors and photographers are showcasing the harsher side of humanity and youth culture. Often, these are the images that viewers can relate to—not the fantastical, romantic images traditionally found on the pages of magazines.
Trend themes
Themes within the Moteltography trend
Three behaviours holding the trend together01
Gritty Aesthetic
Photographers are substituting the pretty and polished with more abrasive, gritty images that strike a dark note within the minds of viewers, creating disruptive innovation opportunities in fashion, advertising and art.
02
Sensual Motel Shoots
Steamy motel photoshoots have become more popular and accessible, presenting disruptive innovation opportunities in fashion, advertising, and hospitality.
03
Behind the Scenes
Documenting and portraying the unseen realities of industries and subcultures, like legal brothels and motels, can create disruptive innovation opportunities in photography and travel and tourism.
Industry implications
What the Moteltography trend means for industry
Where the trend changes the playbookFor
Fashion
The gritty aesthetic trend and sensual motel shoots offer disruptive innovation opportunities in the fashion industry.
For
Advertising
The sensual and gritty motifs provide disruptive innovation opportunities in advertising for brands to communicate more daring and bold messages that can have more impact.
For
Photography
Capturing the unseen or often overlooked aspects of certain industries and subcultures, such as motels and legal brothels, present unique disruptive innovation opportunities in photography.
Trend signals
Trend signals for Moteltography
Trend score 6.0 out of 10, from popularity 90%, activity 81%, freshness 8%.
Popularity90%
Activity81%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Moteltography trend
6 featured examples from Dec 17, 2010 to May 21, 2011CategoryNaughty
Secret Boudoir Photography
Marc McAndrews Investigates Legal Brothels Behind the Scenes
Opportunity for photographers to gain recognition and explore new subjects through documentary photography.
CategoryFashion
Steamy Motel Shoots
The Anja Rubik POP SS 2011 Editorial Turns the Heat Way Up
Disruptive innovation opportunity for hotels to offer steamy motel-themed photo shoots as an experiential add-on service for guests.
CategoryFashion
Racy 80s Revival Editorials
Heartbreak Hotel by Max Doyle Channels Big Hair and High Waists
Fashion designers and retailers can incorporate 80s-inspired clothing and accessories into their collections, creating a new trend that will appeal to nostalgic consumers.
CategoryFashion
Tempting Motel Photography
Michael Howard's Room 17 Series is Darkly Alluring
Art galleries can explore disruptive innovation opportunities by curating exhibitions that challenge conventional aesthetics and engage viewers on a deeper emotional level, inspir…
CategoryFashion
Messy Motel Editorials
Haute Hospitality by Andrew Kuykendal for Kurv Magazine
Fashion industry can incorporate loose-structured fashion and flashy fabrics in their collections.
CategoryFashion
Sexy Motel Shoots
The Candie's Spring 2011 Ad Campaign Stars Vanessa Hudgens
The fashion advertising industry can benefit from disruptive innovation by incorporating fresh and edgy concepts in their campaigns, as seen in Candie's Spring 2011 ad campaign.
