Racy 80s Revival Editorials

Heartbreak Hotel by Max Doyle Channels Big Hair and High Waists

As much as 1980s fashions are poked fun at, Heartbreak Hotel by Max Doyle has been able to capture some of the foxiest looks you haven't seen for at least a couple decades.

Model Lauren Brown flaunts full-bodied blonde hair and a selection of skin-tight black tops, leggings and leotards. Featuring dark 80s makeup and bushy eyebrows, Heartbreak Hotel by Max Doyle is definitely a ravishing spread in the March 2011 Vogue Australia issue.

80s Fashion Revival
There is an opportunity for fashion and beauty businesses to embrace 80s-inspired looks and makeup in their campaigns and collections for a fresh and nostalgic appeal.
Retro Glamour
The popularity of Heartbreak Hotel indicates a growing interest in retro glamour, offering a chance for similar fashion shoots and events to attract consumers who crave an escape from modern trends.
Body-positive Movement
Heartbreak Hotel's use of a curvaceous model promotes body positivity and inclusivity, making it a smart marketing direction for fashion brands seeking to appeal to a diverse range of consumers.

Where This Applies

Fashion
Fashion designers and retailers can incorporate 80s-inspired clothing and accessories into their collections, creating a new trend that will appeal to nostalgic consumers.
Beauty
Cosmetics companies can offer makeup products and tutorials that emulate the bold and colourful looks featured in Heartbreak Hotel, catering to beauty enthusiasts wanting to experiment with retro glamour.
Media and Advertising
Brand marketers can use the themes and aesthetics of Heartbreak Hotel in their campaigns and social media content, tapping into the growing desire for diversity, inclusivity and boldness in fashion and beauty.
SCORE
6.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 85%
Freshness 8%