Category
Lifestyle
Assisted Choices
Trend cluster
Category
Documented
Guidance
Internet users seek advice for their problems through generic advisory blogs.
4.8
Trend score
Trend
What is the Documented Guidance trend?
Documented Guidance: Blogging has developed from being a simple documentation of one’s thoughts to an act that is performed to inspire readers. Though often generic, what’s written is nonetheless insightful and becomes applicable to nearly any reader’s situation. Considering society’s increased Internet usage in the last decade, it can be presumed that those seeking popularity in the online world would continue creating inspiring blogs to generate a greater online following.
Trend themes
Themes within the Documented Guidance trend
Three behaviours holding the trend together01
Generic Advisory Blogs
As Internet users increasingly seek advice through generic advisory blogs, there is an opportunity for disruptors to create personalized and targeted content, incorporating user data to create a tailored experience.
02
Honest and Humorous Illustrations
The rising popularity of blunt and humorous illustrations provides an opportunity for innovators to use visuals to deliver hard-hitting advice or commentary that cuts through the noise and resonates with audiences.
03
Personalized Vignettes
The trend towards personalization creates opportunities for platforms and tools that enable individuals to easily share personalized advice, tips and stories based on their own experiences and insights.
Industry implications
What the Documented Guidance trend means for industry
Where the trend changes the playbookFor
Digital Media
As online content consumption continues to grow, digital media companies can leverage user data to create personalized and targeted advisory content.
For
Illustration and Design
Illustrators and designers can create humorous and honest visuals that offer viewers practical advice or commentary on various topics, thereby opening up opportunities for revenue streams from merchandise and licensing deals.
For
Social Networks
As personalization and targeted content gain importance, social networks can benefit by investing in tools, algorithms, and features that enable users to easily personalize and share content.
Trend signals
Trend signals for Documented Guidance
Trend score 4.8 out of 10, from popularity 60%, activity 76%, freshness 8%.
Popularity60%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Documented Guidance trend
4 featured examples from Jul 15, 2010 to Jun 19, 2011CategoryPop Culture
Poignant Bro Memes
Brotip is a Hilarious and Accurate Collection of Advice
Opportunity for online entertainment platforms to feature humorous advice blogs and bro culture content.
CategoryPop Culture
Theraputic Doodle Blogs
'A Beautiful Revolution' Blog Gives a Melancholy Artist an Outlet
Creating new therapeutic methods for mental health professionals to utilize doodling in their practices.
CategoryArt & Design
Beautifully Blunt Illustrations
These Cameron Stott Images are Humorously Honest
Innovating new techniques to create visually compelling art that conveys rawness and candidness.
CategoryPop Culture
Spousal Advice Blogs
‘To My Wife' is a Guideline for John Jannuzzi's Future Wife
The rise of spousal advice blogs presents an opportunity for media companies to create new content verticals catering to couples or partnerships.
