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Pollution-Reducing Roads

The Pureti Inc Roadway Innovation Helps Fight Auto Emissions

— January 27, 2011 — Eco
A newly devised Pureti Inc roadway could help dramatically reduce the harmful emissions of automobiles like never before imagined.

The best part about the Pureti Inc roadway solution is that it doesn't require existing roads to be ripped up or for new ones to be constructed. Instead a special coating is applied to the road. The coating is largely composed of titanium dioxide (which is a naturally occuring compound) that reacts with sunlight and breaks down harmful pollutants. After initial testing Pureti inc found that the presence of nitrogen oxide on their treated road surfaces was as much as 70 percent lower -- a figure which is nothing to scoff at.
Trend Themes
1. Pollution-reducing Coatings - Coatings that react with sunlight to break down harmful pollutants on road surfaces present a disruptive innovation opportunity in reducing auto emissions.
2. Sustainable Roadway Solutions - Innovative roadway solutions, such as the Pureti Inc coating, provide a sustainable approach to reducing pollution without the need for costly road construction.
3. Green Infrastructure for Transportation - The development of green infrastructure, like pollution-reducing roads, presents opportunities for disrupting the transportation industry and promoting environmentally-friendly practices.
Industry Implications
1. Coatings Industry - The coatings industry can explore the use of innovative coatings, like the Pureti Inc solution, to provide pollution-reducing benefits for various surfaces.
2. Transportation Infrastructure - The transportation infrastructure industry can adopt green infrastructure solutions, such as pollution-reducing roads, to address environmental concerns and promote sustainable transportation.
3. Automotive Industry - The automotive industry can benefit from partnering with companies like Pureti Inc to develop vehicles that complement pollution-reducing road technologies, thereby enhancing overall emissions reduction.
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