The Pharrell Williams Velo Bike Costs $30,000
Amelia Roblin — February 13, 2011 — Autos
If you can afford the Pharrell Williams Velo Bike, what's stopping you from taking your personal limo anywhere you'd need to go? The luxury bicycle is a high-profile collaboration between the musician-and-producer and Domeau & Pérès, and it's now available for purchase for a whopping €20,000.
With its expensive price tag comes 100 hours of labor and a sturdy frame of 4130 chromemoly airplane-grade steel. The two-wheeler is upholstered in its entirety with buffalo leather, and only one limited-edition Pharrell Williams Velo Bike will be sold in each color created.
With its expensive price tag comes 100 hours of labor and a sturdy frame of 4130 chromemoly airplane-grade steel. The two-wheeler is upholstered in its entirety with buffalo leather, and only one limited-edition Pharrell Williams Velo Bike will be sold in each color created.
Trend Themes
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Luxury Bicycles — Opportunity to create high-end bicycles using unique materials and designs for the luxury market.
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Collaborative Design — Innovative collaborations between musicians and luxury brands can lead to exclusive and highly valuable products.
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Limited Editions — Creating limited edition products can generate buzz and exclusivity, appealing to affluent consumers.
Industry Implications
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Luxury Goods — Expanding the luxury goods market to include high-end bicycles can attract wealthy consumers looking for unique and exclusive products.
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Fashion — Fashion designers can explore opportunities to incorporate bicycles as part of their luxury collections.
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Music — Musicians can venture into collaborations with luxury brands to create limited edition products with a high perceived value.
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