Dutch artist Iepe Rubingh has turned cars into paintbrushes and drivers into artists with his project 'Painting Reality.' By spilling 500 liters of paint onto a major Berlin intersection near Rosenthaler Platz and watching cars, shoes and bikes smear designs around the city, Iepe Rubingh has added more than just a touch of color to the streets.
Rubingh uses only water-based, environmentally friendly paint. He explained to the Toronto Star newspaper, "Because I work a lot in a public space, it feels that I am painting reality. I am not a painter, but my work always makes me feel like I am painting reality myself and the world myself."
Since the paint is water-based, it was easily washed away in rain. Iepe Rubingh is now working on a project for the 10th anniversary of Wikipedia in 2012.
Photo Credits: designboom, thestar
What Makes This Trend Stand Out
- Water-based Paint
- Opportunity for the development of more environmentally friendly paint products that can be used in public spaces.
- Interactive Street Art
- Disruptive innovation opportunity to create interactive art installations that engage the public and transform urban spaces.
- Collaborative Art Projects
- Opportunity to collaborate with artists and the community to create large-scale art installations that blur the line between artist and spectator.
Sectors Adopting This
- Paint Manufacturing
- Opportunities for paint manufacturers to develop and market water-based paint products for public art projects.
- Street Art
- Growth potential for street artists and urban designers to create interactive and collaborative art installations in public spaces.
- Community Engagement
- Opportunity for communities and local governments to support and encourage collaborative art projects that beautify urban environments.
