Category
Lifestyle
Serial Snacking
Trend cluster
Category
Connected
Health
Calorie-conscious consumers improve health via social networks.
3.1
Trend score
Trend
What is the Connected Health trend?
Connected Health: Along with a variety of fitness tools and apps already available in the marketplace, health networks and apps are popping up to provide calorie-counting individuals with even more motivation to stay healthy. Just as working out with a friend can be more effective in helping an individual achieve his fitness goals, being able to connect with friends—and strangers—on diet and health strategies can help health- and weight-conscious consumers stay on track.
Trend themes
Themes within the Connected Health trend
Three behaviours holding the trend together01
Social Health Networks
The rise of social health networks and apps to provide consumers with an even more engaging and effective platform to achieve their healthcare goals.
02
Virtual Education
The growth of virtual education technologies and apps offering greater knowledge and access to the wider user base to make healthier and sustainable food choices.
03
Gamification
The adoption of gamification techniques into health and wellness apps that encourage healthy behaviors and skills acquisition among its users for long-term positive outcomes.
Industry implications
What the Connected Health trend means for industry
Where the trend changes the playbookFor
HealthTech Industry
Companies in the healthtech industry can integrate social networks and gamification into their product offerings to enhance user experience and promote healthy behaviors.
For
Food Industry
Food companies can incorporate virtual education technologies to create healthier food products, raise awareness on dietary choices and promote sustainable food practices.
For
Marketing Industry
Marketing companies can leverage social health networks, virtual education and gamification technologies to promote healthier lifestyles and create sustainable branding campaigns.
Trend signals
Trend signals for Connected Health
Trend score 3.1 out of 10, from popularity 45%, activity 40%, freshness 8%.
Popularity45%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Connected Health trend
6 featured examples from Dec 22, 2010 to Jul 6, 2011CategoryTech
Calorie-Counting Cameras
The Meal Snap App is Your Personal Picture-Taking Diet Coach
Visual nutrition tracking is a disruptive innovation opportunity for health tech companies to help users keep track of their food intake and improve their overall health.
CategoryLifestyle
Fast Food Figures
The Lab American Dudes and Fast Food Infographic is Frightening and Enlightening
Fast food chains can use the information gathered in the survey to improve their menus, service, and marketing to attract more male customers.
CategoryMarketing
Healthy Online Communities
The Active Life Campaign Advocates Meeting on the Web & Playing Outside
Opportunities for advertising agencies to develop campaigns promoting healthy lifestyles using new and creative techniques.
CategoryLifestyle
Educational Food Apps
The Fooducate App is a Downloadable Nutritionist
The health and wellness industry can benefit from creating more mobile apps that offer personalized nutritionist functions to better assist consumers in achieving their health goa…
CategoryLifestyle
Healthy Eating Networks
Foodzy Uses Social Media to Award Badges for Dining Healthy
Leveraging social media platforms to promote healthy eating habits and encourage engagement.
CategoryLifestyle
Healthy Diet Apps
Weight Watchers Kitchen Companion is Your Digital Sidekick to Eating Healthy
The success of Weight Watchers Kitchen Companion highlights the need for continued innovation in the health and wellness app industry, offering opportunities for developers to cre…
