The Active Life ad campaign is addressing two huge epidemics of modern society in many Western worlds: social media and obesity. It is an organization that utilizes online communities to spur healthy activities so as to make it the norm in all sectors of society.
Conceived by US-based ad agency Latinworks, the Active Life ad campaign cutely illustrates the organization's mission through miniature displays of online profile pictures participating in outdoor activities such as playing with kites and on swings.
The Active Life ad campaign encourages healthy lifestyles through the use of modern technology like online communities and social media. With popular tilt-shift photography techniques and dioramas, the ad agency embraces a more playful way of addressing obesity concerns that appeals to children and adults alike.