The beverage industry increases its focus on doing good
Implications - For a long time, coffee brewers were under scrutiny for unethical work practices. Now, most coffee suppliers are serious about fair trade products, and joining the ethical crusade are other beverage brands, from energy drink producers to wine makers. Just as consumers were once concerned about where and how their coffee was produced, it may not be long before consumers make their juice choices based on ethical reasons.
Trend Themes
1. Ethical Consumption - Consumers are making their purchasing decisions based on ethical reasons, driving the beverage industry to focus on fair trade and sustainable development.
2. Social Cause Beverages - Beverage companies are focusing on bringing social awareness to their products, with companies like LemonAid donating portions of their profits to worthy causes.
3. Rainforest Energy Drinks - Guayaki's Market Driven Restoration business model allows profits from their energy drink made out of yerba mate to go back into South American rainforest conservation.
Industry Implications
1. Beverage Industry - The beverage industry is being impacted by consumers' ethical and social cause preferences.
2. Social Enterprises - Small businesses with a passion to make a positive impact are thriving by creating products that cater to consumers' growing social consciousness.
3. Sustainable Agriculture - Companies like LemonAid and Guayaki are working towards sustainable development in the regions they import their fair trade ingredients from.
5 Featured, 27 Examples:
580,825 Total Clicks
Date Range:
Aug 09 — Jul 11
Trending:
Average
Consumer Insight Topics:
