Extravagance and luxury shake up fast food industry
Implications - Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
Trend Themes
1. Luxury Fast Food - Fast food chains are redefining traditional low-cost and convenient dining through expensive and modern environments, along with gourmet versions of consumer favorites.
2. Food Cost Innovation - Restaurants are offering exorbitantly expensive luxury and specialty food items to differentiate themselves in the industry and to grab attention from a broader market that desires a unique experience.
3. Revamped Environments - Fast food corporations are transforming their establishments into multi-purpose environments, while placing greater focus on the quality of the ambiance, creating a more consumer-friendly feel.
Industry Implications
1. Fast Food Industry - Leaders in the fast food industry are redefining conventional fast food dining and moving toward luxury-oriented and gourmet-focused customer experiences.
2. Specialty Restaurants - Speciality restaurants, such as those offering pizzas and kebabs, are innovating with expensive luxury dishes to create a unique and inimitable experience for customers.
3. Hospitality Industry - Hotels, resorts, and hospitality companies can learn from fast food chains and revamp their environments creating offering multi-purpose spaces to offer a unique and modern experience for their customers.
5 Featured, 35 Examples:
716,281 Total Clicks
Date Range:
Sep 10 — Jul 11
Trending:
Warm
Consumer Insight Topics:
