Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
High Class
Fast
Extravagance and luxury shake up fast food industry.
4.7
Trend score
What's Happening
What is the High Class Fast trend?
High Class Fast: Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
Trend themes
Themes within the High Class Fast trend
Three behaviours holding the trend together01
Luxury Fast Food
Fast food chains are redefining traditional low-cost and convenient dining through expensive and modern environments, along with gourmet versions of consumer favorites.
02
Food Cost Innovation
Restaurants are offering exorbitantly expensive luxury and specialty food items to differentiate themselves in the industry and to grab attention from a broader market that desires a unique experience.
03
Revamped Environments
Fast food corporations are transforming their establishments into multi-purpose environments, while placing greater focus on the quality of the ambiance, creating a more consumer-friendly feel.
Industry implications
What the High Class Fast trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Leaders in the fast food industry are redefining conventional fast food dining and moving toward luxury-oriented and gourmet-focused customer experiences.
For
Specialty Restaurants
Speciality restaurants, such as those offering pizzas and kebabs, are innovating with expensive luxury dishes to create a unique and inimitable experience for customers.
For
Hospitality Industry
Hotels, resorts, and hospitality companies can learn from fast food chains and revamp their environments creating offering multi-purpose spaces to offer a unique and modern experience for their customers.
Trend signals
Trend signals for High Class Fast
Trend score 4.7 out of 10, from popularity 74%, activity 58%, freshness 8%.
Popularity74%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the High Class Fast trend
5 featured examples from Sep 25, 2010 to Jun 3, 2011CategoryWorld
Extravagant Fast Food Restaurants
The McDonald's Total Makeover Campaign Will Blow Your Mind
The restaurant industry is witnessing a trend of fast food chains redesigning their establishments and offerings to attract customers seeking luxury dining experiences.
CategoryLifestyle
Fast Food Burger Remixes
Four Toronto Chefs Take on the Task of Making a Gourmet Big Mac
Fast food chains have the opportunity to add gourmet menu items and incorporate creative presentation techniques in order to appeal to foodies and stay relevant in a changing mark…
CategoryLifestyle
$1000 Fast Food
The Nino Selimaj Gourmet Pizza Will Melt Your Mouth and Your Wallet
Fine dining establishments can explore creating high-end and expensive food items to attract affluent customers looking for unique and lavish dining experiences.
CategoryPop Culture
Extravagant Fast Food
Food Network Channel Creates Most Expensive Kebab
Restaurants, food trucks, and catering services specializing in gourmet street food and premium ingredients.
CategoryLifestyle
Upscale Sandwich Eateries
The Subway Cafe Revamps the Chain with a Classy & Sophisticated Look
Fast food chains are exploring ways to enhance their image and attract new customers by upgrading their restaurants and menus.
