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High Class Fast

Extravagance and luxury shake up fast food industry

Implications - Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
669,040 Total Clicks
Date Range:
Sep 10 — Jul 11
Trending:
Warm

Featured Examples

Extravagant Fast Food Restaurants
Extravagant Fast Food Restaurants
The McDonald's Total Makeover Campaign Will Blow Your Mind
Set to launch soon is McDonald's total makeover campaign, budgeted at a whopping $2.4 billion! Moving away from being the classic burger joint, McDonald's will be redesigning its menus, interior design… MORE
Fast Food Burger Remixes
Fast Food Burger Remixes
Four Toronto Chefs Take on the Task of Making a Gourmet Big Mac
As much as I detest fast food, these gourmet Big Mac dishes are really bringing out the fatty in me. Crafted by four Toronto chefs for the weekly magazine and website The Grid, these gourmet Big Mac dishes… MORE
play_circle_filled $1000 Fast Food
$1000 Fast Food
The Nino Selimaj Gourmet Pizza Will Melt Your Mouth and Your Wallet
The Nino Selimaj $1000 pizza gives a whole new definition to gourmet food! The owner of Nino's Bellissima Pizza spent over a year researching the ingredients that would make some wealthy customers eager… MORE
Extravagant Fast Food
Extravagant Fast Food
Food Network Channel Creates Most Expensive Kebab
The kebab, often referred to as one of the UK's best-loved foods, has been given an expensive makeover. Created by Food Network chef Andy Bates, the most expensive kebab includes ingredients often reserved… MORE
Upscale Sandwich Eateries
Upscale Sandwich Eateries
The Subway Cafe Revamps the Chain with a Classy & Sophisticated Look
If the Subway Cafe in Alexandria, Virginia is well-received, I would not be surprised if we'll see their iconic green and yellow signs diminish slowly throughout the country. I mean, since McDonald's is… MORE

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