Category
Lifestyle
Assisted Choices
Trend cluster
Category
Zero Carbon
(UPDATE)
Innovations in carbon-neutral products to offset carbon footprint.
3.4
Trend score
Trend
What is the Zero Carbon (UPDATE) trend?
Zero Carbon (UPDATE): Carbon-free living is something that many consumers and companies are taking seriously. While zero carbon vehicles gained momentum in 2010, this year, designers and manufacturers are going steps further with even more products and innovations centered on carbon-neutral operation. Even schools and home-cleaning products have entered the zero carbon game, and what can’t be carbon-free per se, can at least be carbon-offsetting.
Trend themes
Themes within the Zero Carbon (UPDATE) trend
Three behaviours holding the trend together01
Carbon-Neutral Products
Zero carbon products and innovations are becoming increasingly popular as designers and manufacturers opt for carbon-neutral operation.
02
Eco-Friendly Transportation
Consumers and companies alike are pursuing eco-friendly modes of transportation, as evidenced by the rise of zero carbon vehicles and air-powered motorcycles.
03
Sustainable Buildings
Newer buildings are being designed and constructed with eco-friendly practices in mind, providing zero-energy schools and green microbreweries.
Industry implications
What the Zero Carbon (UPDATE) trend means for industry
Where the trend changes the playbookFor
Transportation
The transportation industry stands to gain by adopting eco-friendly practices and investing in the production of zero carbon vehicles.
For
Manufacturing
As designers and manufacturers increasingly prioritize carbon-neutral operation, more sustainable manufacturing practices can be developed and implemented.
For
Construction
The construction industry is poised to benefit from increasing demand for sustainable buildings, such as carbon-neutral schools and eco-friendly microbreweries.
Trend signals
Trend signals for Zero Carbon (UPDATE)
Trend score 3.4 out of 10, from popularity 43%, activity 50%, freshness 8%.
Popularity43%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Zero Carbon (UPDATE) trend
5 featured examples from Feb 3 to May 13, 2011CategoryAutos
Air-Powered Motorcycles
Super-Sustainable Engineair O2 Pursuit is Fueled by Compressed Air
The automotive industry can benefit from exploring and investing in the development of air-powered vehicles and other alternative fuel technologies.
CategoryEco
Eco-Friendly Cleaning Bottles
The Replenish Reusable Bottle System Has the Environment in Mind
The cleaning supplies industry has the opportunity to innovate by offering more sustainable and reusable packaging solutions.
CategoryEco
Carbon-Friendly Breweries
Green Beer is on Tap at Copenhagen's Norrebro Brewhouse
Breweries can seek to reduce their carbon footprint and increase eco-friendly practices to attract environmentally conscious customers
CategoryEco
Zero Energy Schools
NYC's School Construction Authority Unveils a Carbon Neutral Design
Construction companies can create carbon-neutral buildings by incorporating energy-efficient designs and renewable energy sources such as solar panels and geothermal systems.
CategoryEco
Eco-Conscious Transportation
This 'Taxi Stockholm' Ad Aims to Reduce CO2
Opportunity for ad firms to specialize in eco-friendly advertising campaigns and help companies promote their environmental strategies.
