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The Opening Ceremony x Reyn Spooner '22' Video Debuts New Outfits

 - Jul 13, 2011
References: vimeo & highsnobiety
Fashion lookbook clips usually focus on the clothing, pulling little to no focus on the plot involved, but with the Opening Ceremony x Reyn Spooner '22' video, you find yourself looking at the entire picture.

The Opening Ceremony x Reyn Spooner '22' video is directed by Gia Coppola, and introduces some of the latest outfits from this collaborative effort. The clip shows off a group of friends enjoying the summer day through various activities that include drinking, bike riding and blowing up a watermelon. Combine that with music from Best Coast and you get the full west coast chill-out vibe most crave during the summer. As for the clothes themselves, it's all about being casual with a few shirts and dresses that have a Hawaiian/floral theme. Definitely a collection that reflects a youthful, carefree summer brilliantly.