Coarse language transcends ordinary discourse
Implications - Consumers are drawn to the naughty—people love vulgarity. Until now, however, obscene language has never been anything more than part of day-to-day speak and R-rated movies. But today’s designers aren’t worried about being refined; their products don’t hold anything back. From cussing greeting cards to offensive fashion, uncouth designs are increasing in availability, rendering them less shocking than they are amusing.
Trend Themes
1. Rise of Vulgarity in Design - Consumers are fascinated by the use of profanities in design, this change in product demands will lead to more representation of free speech.
2. Passive Aggressiveness - The rise in passive aggressive items for consumers to express their sentiments will continue to grow as consumers will look for unique ways to express themselves.
3. Disruptive Craftsmanship - More crafters will add a twist to traditional art forms to create laughable stitches and linens.
Industry Implications
1. Fashion Industry - Designers can create shoes and clothes with hidden profanity messages while maintaining a refined appearance.
2. Stationary Industry - Designers can create bittersweet cards for customers to express sentiments in a passive aggressive manner.
3. Crafter Industry - Crafter's with an artistic twist can capitalize on a rising trend of humorous linens and stitches.
