Coarse language transcends ordinary discourse
Implications - Consumers are drawn to the naughty—people love vulgarity. Until now, however, obscene language has never been anything more than part of day-to-day speak and R-rated movies. But today’s designers aren’t worried about being refined; their products don’t hold anything back. From cussing greeting cards to offensive fashion, uncouth designs are increasing in availability, rendering them less shocking than they are amusing.
Trend Themes
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Rise of Vulgarity in Design — Consumers are fascinated by the use of profanities in design, this change in product demands will lead to more representation of free speech.
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Passive Aggressiveness — The rise in passive aggressive items for consumers to express their sentiments will continue to grow as consumers will look for unique ways to express themselves.
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Disruptive Craftsmanship — More crafters will add a twist to traditional art forms to create laughable stitches and linens.
Industry Implications
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Fashion Industry — Designers can create shoes and clothes with hidden profanity messages while maintaining a refined appearance.
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Stationary Industry — Designers can create bittersweet cards for customers to express sentiments in a passive aggressive manner.
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Crafter Industry — Crafter's with an artistic twist can capitalize on a rising trend of humorous linens and stitches.
