We all love took the idea of ‘Movember,’ but growing a mustache in a certain month for no reason is not nearly as great as doing it for an actual cause.
Brandon Voges captured a series of men who grew out their nostril warmers in order to raise money and awareness for prostate cancer. Needless to say, I am now definitely aware of the so-called St. Lou Albano All Stars and their mission. Check out more awesome mustaches and crustaches below.
Key Themes Behind This Trend
- Cause-related Campaigns
- Opportunity for businesses to create cause-related campaigns that not only bring awareness to important issues, but also engage and motivate participants to take action towards making a difference.
- Creative Fundraising
- Opportunity for businesses to think outside of the box to creatively fundraise, such as encouraging employees to participate in a fun and quirky fundraiser like growing mustaches for a cause.
- Visual Storytelling
- Opportunity for businesses to utilize visual storytelling through photography and social media to effectively communicate their brand message and mission to their audience.
Where This Applies
- Non-profit Organizations
- Opportunity for non-profit organizations to create engaging and unique fundraising campaigns to generate interest and support for their cause.
- Advertising & Marketing
- Opportunity for advertising and marketing agencies to help businesses develop and execute creative cause-related campaigns that capture the attention of their target audience.
- Photography
- Opportunity for photographers to specialize in visual storytelling for businesses and non-profit organizations to help tell their brand story and mission through powerful imagery.
