Social media and apps help consumers test cosmetic enhancements
Implications - In the quest for beauty, price is often not a factor. However, with the rise of apps and social media tools allowing consumers to test new beauty improvements on themselves, making a decision to beautify yourself may not be as daunting or as financially burdensome as it used to be. Like the ability to test products before purchase, the opportunity to try a new look is something many beauty consumers value, whether it’s as as safe as nail art or as risky as plastic surgery.
Trend Themes
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Virtual Try-on Apps — The rise of virtual try-on apps allows consumers to test new beauty improvements on themselves, whether it is as safe as nail art or as risky as plastic surgery.
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Celebrity-inspired Hairstyling Apps — The popularity of celebrity-inspired apps, like InStyle's iPad app, enabling users to sample more than 50 different haircuts, styles, and colors on their faces while browsing by style, celebrity and face shape.
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Virtual Varnish Applicators — Virtual nail polish try-ons became possible with apps like OPI's Phone App, allowing users to try out any nail polish ton of their choice.
Industry Implications
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Beauty Industry — The beauty industry is at the forefront of trends that have arisen using innovative technologies to enhance the beauty experience of the consumers.
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Healthcare Industry — Advancements in Facial Recognition and Augmented Reality technologies to create Virtual Try-On experiences are changing the way the healthcare industry diagnoses, analyzes and provides solutions.
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Entertainment Industry — Celebrity-Inspired Hairstyling and Makeover Apps can provide entertainment industry sustainable business models.
5 Featured, 45 Examples:
719,261 Total Clicks
Date Range:
May 11 — Jul 11
Trending:
Average
Consumer Insight Topics:
