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Beauty Tryvertising (UPDATE)

Social media and apps help consumers test cosmetic enhancements

Implications - In the quest for beauty, price is often not a factor. However, with the rise of apps and social media tools allowing consumers to test new beauty improvements on themselves, making a decision to beautify yourself may not be as daunting or as financially burdensome as it used to be. Like the ability to test products before purchase, the opportunity to try a new look is something many beauty consumers value, whether it’s as as safe as nail art or as risky as plastic surgery.

SCORE 4.2

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 45 Examples: 656,817 Total Clicks

Date Range: May 11 - Jul 11

Trending: Average

Consumer Insight Topics: Tech Fashion Mobile Marketing Lifestyle Life Top Lists Cosmetics Interactive Social Media

Featured Examples

Bust-Boosting Apps - The iAugment iPhone App Allows You to Increase Your Breast Size

SCORE 5.7

Warm 14,342 Clicks Pub: May 11, 11

Bust-Boosting Apps

The iAugment iPhone App Allows You to Increase Your Breast Size

The iAugment iPhone app is a unique way for women (and men) to see what it would be like to have larger breasts. The app was created by American plastic surgeon Elizabeth A. Kinsley originally as an effort… [More]

Plastic Surgery Apps - Boost Your Beauty Shows How You'd Look with a Nose Job

SCORE 5.1

Warm 25,557 Clicks Pub: Jul 7, 11

Plastic Surgery Apps

Boost Your Beauty Shows How You'd Look with a Nose Job

Unfortunately, few people can say with complete honesty that there isn't a single thing they would change about their appearance, and perhaps the Boost Your Beauty app may put your curiosity to rest. Pixineers… [More]

Virtual Varnish Applicators - The OPI Phone App Lets You Test Out New Nail Polish Tones

SCORE 3.9

Mild 3,714 Clicks Pub: Jun 22, 11

Virtual Varnish Applicators

The OPI Phone App Lets You Test Out New Nail Polish Tones

The new OPI Phone App allows users to virtually test out any OPI shade of nail polish. The app is free to download and can be used on any iPhone, iPod or iPad. The OPI Phone App contains over 200 nail… [More]

Extensive Hairstyling Apps - InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles

SCORE 2.7

Mild 1,316 Clicks Pub: May 20, 11

Extensive Hairstyling Apps

InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles

"See yourself in a new cut before you make the cut!" is the ad slogan for the new InStyle iPad app, which enables you to sample more than 50 haircuts, styles and colors on your face. The app also features… [More]

Intense Social Media Makeovers - The Lancome Facebook App Teaches You How to Overhaul Your Look

SCORE 3.7

Mild 1,187 Clicks Pub: May 18, 11

Intense Social Media Makeovers

The Lancome Facebook App Teaches You How to Overhaul Your Look

Mega-cosmetics company Lancome, in collaboration with Polyvore, has created the brilliant Lancome Facebook app. While campaign, with its virtual makeover tool, is not necessarily unique, it features a… [More]