This summer’s eye-popping neon fashion colors aren’t just for clothes! American Apparel’s Limited Edition Neon Nail Polish is available in six explosive hues that include Neon Green, Neon Yellow, Neon Orange, and my favorite, Neon Violet. If color isn’t enough to incite your enthusiasm, consider that AA nail lacquers are thick and generally harder and more chip resistant than regular nail polish so they look fresher longer.
True to the American Apparel mission, the neon nail polish is Made in the USA; it isn’t tested on animals; and it is vitamin D-binding protein (DBP), toluene and formaldehyde-free. The limited – to 2,000 bottles of each color -- edition neon nail lacquers won’t break the bank either. They cost little more than your morning latte.
Why This Trend Is Growing
- Neon Fashion
- American Apparel’s neon nail polish is part of the summer’s larger trend towards eye-popping neon fashion colors.
- Sustainable Beauty Products
- The eco-friendly and free-from toxins elements of American Apparel’s nail polish line highlights a larger trend for sustainable beauty products.
- Limited Edition Products
- The scarcity and exclusivity of American Apparel’s limited edition nail polish collection taps into the trend for limited edition products in the beauty industry.
Industries Being Reshaped
- Beauty and Personal Care
- American Apparel’s limited edition nail polish line is disrupting the beauty and personal care industry by offering thick and chip-resistant nail lacquers that are free from toxins and shine for longer.
- Fashion Retail
- By tapping into summer’s neon fashion trend, American Apparel’s nail polish line is disrupting the fashion retail industry and expanding their product offerings beyond clothes.
- Eco-friendly Products
- American Apparel’s use of eco-friendly and sustainable ingredients in their nail polish line contributes to the disruptive innovation potential of the eco-friendly products industry.
