While three-dimensional campaigns continue to be an up-and-coming advertising tactic, these TMF Travel push-up posters take a whole new spin on the concept. The company organizes party holiday packages for youth to a number of sunny destinations. In order to garner some more attention for their latest promotional offer, TMF hired ad agency Duval Guillaume Antwerp to come up with some creative posters. Five bulging boobs surround a well-tanned, smiling chap in a white cowboy hat. The print posters have been cleverly folded and pasted up to create the 3D effect. Since tiny bikinis and tans are automatically associated with sandy beaches, blue waters and wild vacation activities, I must say this campaign is extremely effective, although more catered to the male demographic.
The TMF Travel push-up posters may be chesty, but they still manage to avoid being overly cheesy.