Category
Fashion
Aromatic Bodycare
4.5
Trend score
Trend
What is the Wearable Dessert trend?
Wearable Dessert: Typically guilty pleasures are now guilt-free as the confectionery-loving consumer satisfies her sweet tooth through clothing and accessories inspired by candy and cakes. Dessert-inspired apparel is taking the spotlight in fashion, with everything from candy necklaces to candy-wrapper dresses—even celebs like Katie Perry are jumping on the sweet trend. These tempting fashions provide consumers with a way to indulge without actually having to indulge.
Trend themes
Themes within the Wearable Dessert trend
Three behaviours holding the trend together01
Edible Fashion
The trend of incorporating food in fashion items, which can be consumed as well, is growing, with an emphasis on sweets and candies.
02
Eco-Friendly Fashion
Designers are creating fashionable yet eco-friendly products by using recycled materials to make them, such as the Eco Trash Pumps, which are one of a kind and visually appealing.
03
Candy-Inspired Accessories
Accessories are being created by candy boutiques, which combine sweets and confectionery with fashion, making the accessories stand out and unique.
Industry implications
What the Wearable Dessert trend means for industry
Where the trend changes the playbookFor
Food and Fashion
The food and fashion industries can collaborate in creating edible fashion items that appeal to consumers.
For
Eco-Friendly Fashion Designers
Designers in the eco-friendly fashion industry can create fashionable products by using recycled materials, which appeals to consumers while promoting sustainability.
For
Candy Boutiques
Candy boutiques can capitalize on unique candy-inspired accessories and fashion, which stands out in the market and can be marketed as a niche product.
Trend signals
Trend signals for Wearable Dessert
Trend score 4.5 out of 10, from popularity 71%, activity 55%, freshness 8%.
Popularity71%
Activity55%
Freshness8%
Audience
50%Men
50%Women
Evidence
Examples of the Wearable Dessert trend
6 featured examples from Oct 13, 2010 to Jul 4, 2011CategoryEco
Whipped Cream Jewelry
The Yael Uriely 2011 Eco Summer Accessories Collection was Inspired by Candy
The fashion jewelry industry can explore incorporating eco-friendly materials and colorful designs to cater to consumers' sustainability preferences.
CategoryUnique
Cavity-Inducing Costumes
Add Some Icing to Your Halloween with the Katy Perry Candy Cupcake Dress
The costume design industry can use this trend to create more innovative and unique costumes that incorporate edible or dessert-inspired elements.
CategoryFashion
Sweet Statement Necklaces
Andie's Speciality Sweets are a Fashionable Treat
This industry can benefit from incorporating new product lines of candy jewelry to cater to the fashion-forward and innovative consumer.
CategoryFashion
Candy Company Kicks
The Hummel Haribo Collection is Literally Sweet
Fashion industry can partner with food brands to create food-inspired clothing lines, thereby creating unique and eye-catching lines and products, which will appeal specially to f…
CategoryFashion
Haute Candy-Wrapper Footwear
These Eco Trash Pumps by Christian Louboutin are Ultra Hot
The fashion industry can capitalize on the trend of eco-friendly fashion by creating sustainable and stylish clothing and accessories.
CategoryEco
Candy Wrapper Prom Dresses
Tara Frey Dons a Dress Made Out of Starburst Wrappers
The fashion design industry can explore new materials and techniques, like candy wrapper fashion, to create innovative and sustainable garments.
