Confectionery creations made for wearing, not eating
Implications - Typically guilty pleasures are now guilt-free as the confectionery-loving consumer satisfies her sweet tooth through clothing and accessories inspired by candy and cakes. Dessert-inspired apparel is taking the spotlight in fashion, with everything from candy necklaces to candy-wrapper dresses—even celebs like Katie Perry are jumping on the sweet trend. These tempting fashions provide consumers with a way to indulge without actually having to indulge.
Trend Themes
1. Edible Fashion - The trend of incorporating food in fashion items, which can be consumed as well, is growing, with an emphasis on sweets and candies.
2. Eco-friendly Fashion - Designers are creating fashionable yet eco-friendly products by using recycled materials to make them, such as the Eco Trash Pumps, which are one of a kind and visually appealing.
3. Candy-inspired Accessories - Accessories are being created by candy boutiques, which combine sweets and confectionery with fashion, making the accessories stand out and unique.
Industry Implications
1. Food and Fashion - The food and fashion industries can collaborate in creating edible fashion items that appeal to consumers.
2. Eco-friendly Fashion Designers - Designers in the eco-friendly fashion industry can create fashionable products by using recycled materials, which appeals to consumers while promoting sustainability.
3. Candy Boutiques - Candy boutiques can capitalize on unique candy-inspired accessories and fashion, which stands out in the market and can be marketed as a niche product.
