Let's put it this way: If Oceanus was taking a picture of himself, as in one of these Canon PowerShot S90 ads, he would surely choose this particular brand of camera.
Targeted at tourists, this photography campaign by Giovanni + Draft FCB captures the Trevi Fountain in Rome, a sculpture of Christopher Columbus and the ever-urinating figure of Manneken. Proving that this particular camera is optimal for point-and-shoot capabilities to capture sights in the best light, these Canon PowerShot S90 ads have me convinced -- with a little help from the water god, that is.
Key Themes Behind This Trend
- Tourist Photography Campaigns
- This trend opens opportunity for companies to create more advertising campaigns focused on tourist photography.
- Point-and-shoot Camera Technology
- This trend creates opportunity for companies to develop more advanced point-and-shoot camera technology specifically designed for tourist photography.
- Sightseeing-approved Advertising
- This trend creates opportunity for companies to tailor their advertising to tourists by showcasing popular landmarks and attractions.
Where This Applies
- Tourism
- This industry can benefit from implementing tourist photography campaigns that promote the use of specific cameras and technology.
- Camera Technology
- This industry can capitalize on the trend toward point-and-shoot camera technology designed for tourist use by developing innovative products and features.
- Advertising
- This industry can adapt by creating more targeted and location-specific ads to appeal to tourists and their interests.
