Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Fast Food Mascot Terminations

Retire Ronald Campaigns for Ronald McDonald's Resignation

— May 20, 2011 — Lifestyle
Retire Ronald is a campaign to see that the McDonald mascot resigns for a much-deserved retirement. Although he's technically only 43 years old, he has been hard at work fattening up kids from around the world. Officially named 'Chief Happiness Officer' of the McDonald's Corporation back in 2003, I think it would be good for him to leave on a high note.

Developed by nonprofit organization Corporate Accountability International (CAI), the Retire Ronald campaign is advocating more responsible advertising when it comes to children. Although their hearts in the right place, it seems that those who are part of the Retire Ronald campaign have already encountered roadblocks: six full-page ads set to appear in major metropolitan newspapers were pulled last minute.

If you want to help propel the Retire Ronald campaign, visit CAI's site to sign its petition.
Trend Themes
1. Responsible Advertising - The Retire Ronald campaign is advocating more responsible advertising when it comes to children, creating opportunities for the development of innovative advertising techniques that prioritize the health of children.
2. Healthy Fast Food - The Retire Ronald campaign may encourage the fast food industry to prioritize healthier food options for children, potentially leading to the development of innovative menus and new ingredients that cater to a health-conscious audience.
3. Mascot Alternatives - Given the Retire Ronald campaign's call for the resignation of mascots such as Ronald McDonald, there may be opportunities for creative solutions such as digitally created mascots or more representative mascots that better align with today's values and customer preferences.
Industry Implications
1. Fast Food - Fast food companies may consider innovative approaches to improve the quality of food they offer in order to align with the Retire Ronald campaign's focus on responsible advertising and healthier food options for children.
2. Advertising - The Retire Ronald campaign's push for responsible advertising may lead to the development of more creative and ethical advertising strategies, opening up opportunities for companies that specialize in these services.
3. Marketing - The Retire Ronald campaign may require fast food companies to reconsider their marketing strategies and investments, fostering the creation of innovative marketing campaigns that prioritize healthier food options and responsible messaging.
3.3
Score
Popularity
Activity
Freshness