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Tasty Type Prints (UPDATE)

The Type Sandwiches Series is Perfect for a Hungry Pop-Culture Junkie

— April 17, 2011 — Pop Culture
David Schwen has created a series of typographic illustrations entitled Type Sandwiches.

The series features famous sandwich combinations in the Helvetica font. The combinations include a grilled cheese sandwich, lamb pitas, s'mores, Philly's infamous cheesesteak and Oreos.The colors of the typography reference the actual colors of what the word describes; for example, chocolate appears in brown.

This simple concept is unique and forms a great series. Schwen's work emphasizes society's sense of humor and carries the perfect appeal to pop-culture junkies, who I'm sure will be purchasing these prints for their home or as a T-shirt. The Type Sandwiches series is an updated concept from Schwen's previous Burgervetica (also known as Sanswich) print, which was released in early 2010.
Trend Themes
1. Typographic Illustrations - Opportunity to create unique and visually appealing products by combining typography and illustrations.
2. Pop-culture References - Opportunity to tap into the nostalgia and humor of pop-culture junkies through creative designs and products.
3. Color-coded Typography - Opportunity to enhance visual representation by using color-coded typography that reflects the actual colors of the subject matter.
Industry Implications
1. Art and Design - Disruptive innovation opportunities in creating innovative prints, artworks, and merchandise that blend typography and illustration.
2. Fashion and Apparel - Opportunity to cater to pop-culture junkies by creating t-shirts and clothing items featuring typographic pop-culture references.
3. Food and Beverage - Opportunity to create unique food packaging and merchandise with color-coded typography to enhance visual appeal and brand recognition.
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