Category
Art & Design
Sensory Packaging
Trend cluster
Category
Odd
Pop-Ups
Offbeat, eccentric pop-up shops spark consumer interest.
3.4
Trend score
Trend
What is the Odd Pop-Ups trend?
Odd Pop-Ups: Pop-up retail has taken off over the last couple of years, with the majority of them fashion- or restaurant-based. Now, however, more pop-ups are taking on offbeat themes, including playgrounds, roller rinks and puppy eateries. As more businesses and organizations begin to recognize the advantages of pop-ups—low costs, flexibility and a chance to spread a message in key locations—more of these eccentric establishments are sure to pop up in diverse and disparate markets.
Trend themes
Themes within the Odd Pop-Ups trend
Three behaviours holding the trend together01
Pop-Up Retail
More offbeat and eclectic pop-ups with unique themes are gaining popularity due to their low costs, flexibility and ability to spread messages in key locations.
02
Innovative Uses of Unused Space
Pop-up farms, pop-up parks, and cycle-in cinemas demonstrate a growing trend of creating innovative and creative solutions using unused urban spaces.
03
Experiential Marketing
Pedal-powered movie theaters, roller rinks, and puppy eateries are examples of immersive and unique experiential marketing, which is becoming increasingly popular with consumers.
Industry implications
What the Odd Pop-Ups trend means for industry
Where the trend changes the playbookFor
Urban Farming and Sustainability
Pop-up farms and pop-up parks are examples of the growing interest in urban farming and sustainable use of vacant urban lots.
For
Retail and Brand Management
Pop-up retail and experiential marketing are evolving, innovative techniques for realising retail and brand management campaigns with unique and memorable experiences.
For
Multimedia and Integrated Technology
Cycle-in cinemas and pop-up shops, like Google's Chrome Zone,illustrate the trend of integrating technology into unique experiences for targeted audiences.
Trend signals
Trend signals for Odd Pop-Ups
Trend score 3.4 out of 10, from popularity 47%, activity 47%, freshness 8%.
Popularity47%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Odd Pop-Ups trend
9 featured examples from Nov 19, 2010 to Oct 5, 2011CategoryLifestyle
Pop-Up Puppy Eateries
Lily's Kitchen is a Dogs-Only Restaurant That is Free of Charge
Pet food brands can explore the opportunity of creating pop-up pet eateries or restaurants to showcase their products and offer interactive experiences for pet owners.
CategoryWorld
Pop-Up Dinner Parties
1000 People Gather in White for 'Diner en Blanc' in New York City
Event planners can capitalize on the pop-up dinner party trend to offer unique experiences to clients.
CategoryArt & Design
Pop Toys Pop-up Shops
KK Outlet Converts to Pop-up Store for the Amos Miniature Plastic Workshop
Exploring new ways to engage customers and drive sales through pop-up shop experiences.
CategoryBusiness
Physical Search Engine Shops
Google Chrome Zone Pop-Up Opens in London
Retailers can explore the concept of pop-up stores and collaborations with tech companies to offer customers unique technology experiences like the Google Chrome Zone.
CategoryEco
Pedal-Powered Movie Theaters
The Cycle-In Cinema is a Pop-Up Generated Solely by Cyclists
Renewable energy companies could explore partnerships with the Cycle-in Cinema to promote their products and services as a clean power source for entertainment.
CategoryLifestyle
Pop-Up Sanctuaries
ICRAVE + Z-A Studios Pop-Up Chapels Celebrate Marriage Equality
Providing services to plan and execute special events like weddings and ceremonies.
CategoryBusiness
Pop-Up Roller Rinks
UNIQLO's High Line Rink Brings Back a Retro Summer Sport
Retailers can leverage the trend of pop-up roller rinks to create buzz, increase foot traffic, and attract new customers to their stores.
CategoryEco
Impromptu Playgrounds
These Pop-up Parks are Beautifying New York One Block at a Time
Urban planners can capitalize on the trend by designing sustainable, green spaces that enhance the overall livability of cities.
CategoryEco
Pop-Up Farms
GrowNYC and Riverpark Restaurant Open an Urban Garden in the Middle of Manhattan
The Riverpark restaurant's integration with the pop-up farm demonstrates the potential for restaurants and food service businesses to source their produce from local, urban farms…
