Trees and plants are our friends. When surrounded by skyscrapers and highways, urban gardens are any patch of greenery found in metropolitan areas. Space-saving solutions that increase green space for city dwellers come in all shapes and sizes from vertical wall gardens to space age plant capsules. Surrounding yourself with nature and tending to urban gardens is becoming an extremely easy, fun and eco-friendly activity.
Implications - The eco movement has transcended niche segment and is a widely adopted set of beliefs by a large cross-section of consumers. Customers are eager to feel like they are doing their part to minimize our carbon footprint. Companies should consider how they can market products to these noble aspirations.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 78%
Freshness 8%
