Founded by Tim Denton and Johanna Van Daalen in 2001, Electricwig has a reputation for creating furniture, objects and installations with a stylish sense of humour. The 123 Garden aims to help people make the most out of a small urban outdoor space, with a flat pack solution for greening any narrow space whether a garden wall or windowsill. On their website they explain "it allows plants to grow anywhere and create a greener environment within the home. The piece comes flat pack an is assembled like a jigsaw puzzle".
Why This Trend Is Growing
- Flat Pack Solutions
- This trend of flat pack solutions presents an opportunity for innovative designs and easy assembly in various industries.
- Urban Gardening
- The trend of urban gardening opens up opportunities for innovative products and services that cater to small outdoor spaces in urban areas.
- Green Living
- The trend towards green living creates disruptive innovation opportunities for products and services that promote sustainability and bring nature into indoor spaces.
Industries Being Reshaped
- Furniture
- The furniture industry can explore disruptive innovation opportunities in creating flat pack solutions that are stylish, space-saving, and easily assembled.
- Home Decor
- The home decor industry can tap into the trend of urban gardening by offering innovative products that allow people to green their indoor spaces, such as flat pack garden pots.
- Interior Design
- The interior design industry can embrace the trend of green living by incorporating elements of nature and sustainable design principles into their projects.
