Google Badges Make Reading the News More Fun

 - Jul 17, 2011
References: googleblog.blogspot & gizmodo
Gamification is a risky, yet rewarding tactic used to generate customer interest online, and Google is putting the method to the test with its new badge system.

By making the product engaging or interactive, companies have persuaded people to complete boring tasks like surveys and questionnaires; gamification is a powerful tool. With high hopes of increasing Google News traffic, software developers at the company have introduced a new badge system, wherein users gain points by reading articles. The more diverse your reading habits are, the more badges you’ll unlock.

Moreover, Google has announced that users will be able to automatically share their news with their friends via Google+ circles. That means that the different periodicals you read will be suggested to your friends according to their interests. In principle, the idea is sound, but with the success of badges hingeing on Google+ use, it may turn out to be a risky proposal.