Category
Fashion
Scaled Restraint
Trend cluster
Category
Clown
Couture
Circus-inspired styles and themes make clown attire fashionable.
5.0
Trend score
Trend
What is the Clown Couture trend?
Clown Couture: Can clowning around be chic? Apparently so, if the slew of clown-themed fashions and editorials are any indication. Presenting a new aesthetic—something that is less refined and more eccentric, even grotesque—clownish apparel and photography allow designers to express the peculiar and quirky side of fashion. Fashionistas may not take the clown-inspired pieces and themes at face value, but there are certainly elements that can translate into everyday style.
Trend themes
Themes within the Clown Couture trend
Three behaviours holding the trend together01
Clown Couture
The emergence of stylish, eccentric, grotesque, and dramatic clown-themed fashion apparel and photography which allows designers to express the peculiar and quirky side of fashion and provide inspiration for costume design.
02
Soft Playful Photoshoots
The soft, playful clown-themed photoshoots featuring feminine touches, romantic ambiance, and floral and tulle fashions that can influence the fashion industry for this year's style.
03
Chic Clown Cosmetics
The emergence of contemporary and modern clown-inspired makeup that enables people to live escape from their lives and take on different characteristics or traits, appealing to a wide range of consumers.
Industry implications
What the Clown Couture trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can leverage the emergence of clown-themed fashion apparel and photography to create unique and stylish designs for the market.
For
Cosmetics
The cosmetic industry can tap into the growing trend of contemporary and modern clown-inspired makeup to offer products that enable people to take on different traits and characteristics, offering temporary escapism.
For
Shoe Manufacturing
Shoe manufacturing companies can incorporate handcrafted detailing and premium leather materials in their offerings to create unique footwear inspired by the color-blocked, chic, and eccentric clown-themed fashion.
Trend signals
Trend signals for Clown Couture
Trend score 5.0 out of 10, from popularity 72%, activity 70%, freshness 8%.
Popularity72%
Activity70%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Clown Couture trend
6 featured examples from Nov 27, 2010 to Aug 19, 2011CategoryFashion
Outlandish Parisian Editorials
Glamour Revival by Taki Bibolas Combines Clown and Couture
Industry that can capitalize on the trend of psychedelic pigments to create bold and colorful makeup products.
CategoryFashion
Pensive Clown Art
Stefan Milev's Zink Magazine Takes on Shakespeare
Opportunity for fashion designers to incorporate elements of darkness and creepiness into their collections.
CategoryFashion
Victorian Clown Photography
The Paco Peregrin 'Spectacular' Editorial is Dark and Dramatic
Fashion designers can create collections inspired by circus and gothic themes, by developing away from the current common designs and experimenting with more daring prints and cut…
CategoryFashion
Soft Playful Photoshoots
The Clowning Around Series is Full of Color and Emotion
Photographers can use soft and playful themes, romantic ambiance and summer-inspired aesthetics to create trendy fashion images
CategoryFashion
Clown Chic Shoes
The Cole Haan Handpainted Collection are Colored in an 11-Step Process
The fashion industry can tap into the trend of handpainted and color-blocked footwear to offer unique and customized options to consumers.
CategoryPop Culture
Chic Clown Cosmetics
The Britt Maren Doingbird Cover Shoot Updates Circus Makeup
The cosmetics industry can benefit from creating products specifically designed for modern circus makeup.
