Adorably Mutated Toys

The Magical Tokidoki Unicornos Are Cute Collectible Figurines

The Tokidoki Unicornos are an adorable collection of unicorn figurines that have been designed with unique patterns and colors. The collectible toys each have original names such as Bellina, Dolce, Peperino and Pogo. Two of the Tokidoki Unicornos called Fumo and Prima Donna are very rare. Just like Pokemon cards, these toys are blind-boxed, so you never know what you are going to get.

Some of the Tokidoki Unicornos look like they represent evil, while others represent good. The makers of the Tokidoki Unicornos have created a story about how the magical creatures came into existence. They say that the Unicornos were once regular ponies but transformed when they traveled through a magical waterfall. These cute toys may just be the next craze with kids!

Collectible Figurine Craze
The success of the Tokidoki Unicornos shows a potential boom for collectible figurines with unique designs and storylines.
Blind-boxed Mystery Objects
The concept of not knowing what you're getting inside a box could be applied to other product categories such as makeup, snacks, or apparel.
Good Vs. Evil Aesthetic
The popularity of the Tokidoki Unicornos' contrasting themes could be used in marketing and design for other products and industries.

Industries Being Reshaped

Toy Industry
The success of the Tokidoki Unicornos shows potential for other toy companies to create unique and imaginative designs for children's toys.
Fashion Industry
The Tokidoki Unicornos' popularity in the fashion and accessory market suggests an opportunity for creating themed clothing and accessories.
Art and Design Industry
The success of the Tokidoki Unicornos shows the potential for artists and designers to create unique and fantastical designs for merchandise and products.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 37%
Freshness 8%