Discount apps lead consumers to special deals wherever they go
Implications - Every consumer loves a good bargain, which explains the rise of daily discount sites like Groupon and Living Social. However, going one step further are brands offering mobile apps that essentially lead consumers to discounts while they are out and about. These location-based, mobile discount apps are the next level of daily discounting, providing budget-conscious buyers with the convenience and timeliness of on-the-go bargain shopping.
