Discount apps lead consumers to special deals wherever they go
Implications - Every consumer loves a good bargain, which explains the rise of daily discount sites like Groupon and Living Social. However, going one step further are brands offering mobile apps that essentially lead consumers to discounts while they are out and about. These location-based, mobile discount apps are the next level of daily discounting, providing budget-conscious buyers with the convenience and timeliness of on-the-go bargain shopping.
Trend Themes
1. Location-based Discount Apps - The rise of mobile discount apps provides budget-conscious buyers with the convenience and timeliness of on-the-go bargain shopping.
2. Augmented Reality Coupon Apps - Apps that enable users to find deals around them have positioned themselves to be real winners, demonstrating the importance of delivering real value to customers in the daily deals space.
3. Mobile-driven Discounts - Mobile apps that allow users to receive deals directly on their phones capitalize on the need for efficient and convenient technological solutions to help customers save money.
Industry Implications
1. Retail - Retailers can leverage location-based and augmented reality apps to provide timely and location-specific discounts for customers.
2. Hospitality - Mobile-driven and in-store discount apps can help hotels and hospitality businesses connect with customers on-the-go and deliver last-minute deals for unoccupied rooms and unused services.
3. Marketing - In-store discount apps, social bargain hunting apps, and image recognition shopping apps can help marketers reach out to customers with targeted deals and connect with the mobile generation.
