The Hotel Tonight app has taken a unique approach to connecting consumers with discounts: the app allows consumers to easily book last-minute hotels in 18 different cities in America. The app features three hotels everyday: one hip, one elegant and one basic.
The Hotel Tonight app forces these three hotels to compete against each other to offer the best possible price that they can. Having only three hotels everyday makes it easy for consumers to pick which one they would like to stay in.
Implications - Consumers are looking towards technology to connect them with new experiences and things that would not otherwise be possible. The Hotel Tonight app taps into this desire and connects consumers to hotels. Companies should take this into consideration when creating social media campaigns or designing apps.