Brands use beats to capture the attention of a far-reaching cultural group
Implications - Marketers have long understood the importance of using targeted brand messages to appeal to subcultures. Most of the time, differing demographic variables come into play—age, gender, geography and more. However, one cultural group has risen as a major advertising theme that appeals across demographics and geography: hip-hop. Hip-hop-themed advertising and innovations are allowing today’s marketers to capture the attention of the poor and rich, male and female and markets spanning international borders.
1. Hip-hop Culture in Advertising - Business professionals can explore this trend to reach across demographics and geography to appeal to the young, poor, rich, male and female markets by infusing hip-hop culture elements in their brand advertising messages.
2. Customized Hip-hop Content - While the hip-hop genre has a far reach, businesses can offer customers a more personalized experience by creating customized content such as songs for loved ones at a premium price point to stay competitive and increase revenue.
3. Musical Events and Competitions - Marketers can create interactive musical events or competitions to showcase an artist's musical talents and reach new audiences to elicit further traction on products, services, and sponsorships.
1. Marketing and Advertising Industry - Hip-Hop Culture in Advertising can be studied as a marketing and advertising strategy to reach across demographics and geography to appeal to the young, poor, rich, male and female markets.
2. Music Industry - Business professionals in the music industry can explore customizing hip-hop content and creating musical events and competitions to showcase an artist's musical talents and reach new audiences to elicit further traction on products, services, and sponsorships.
3. Fashion Industry - Business professionals in the fashion industry can integrate musical sessions as promos to create an immersive brand experience to showcase their brand, improve recognition and increase sales.