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Hip-Hopvertising

Brands use beats to capture the attention of a far-reaching cultural group

Implications - Marketers have long understood the importance of using targeted brand messages to appeal to subcultures. Most of the time, differing demographic variables come into play—age, gender, geography and more. However, one cultural group has risen as a major advertising theme that appeals across demographics and geography: hip-hop. Hip-hop-themed advertising and innovations are allowing today’s marketers to capture the attention of the poor and rich, male and female and markets spanning international borders.

SCORE 3.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 52 Examples: 516,917 Total Clicks

Date Range: Dec 10 - Nov 11

Trending: Average

Consumer Insight Topics: Pop Culture Fashion Marketing Top Lists Commercials Social Media

Featured Examples

Hip-Hop Social Enterprises - The Global Block Foundation Promotes Personal Sustainability

SCORE 5.6

Warm 8,764 Clicks Pub: Oct 20, 11

Hip-Hop Social Enterprises

The Global Block Foundation Promotes Personal Sustainability

Hip hop started as a distinctly urban New York voice; it was a creative means of communication for marginalized black youth to disrupt status quo narratives on anything and everything. Despite what the… [More]

Hip-Hop Gin Commercials - The Aloe Blacc Tanqueray Commercial is Big City Cool

SCORE 5.7

Warm 7,435 Clicks Pub: Aug 16, 11

Hip-Hop Gin Commercials

The Aloe Blacc Tanqueray Commercial is Big City Cool

The recently released Aloe Blacc-Tanqueray commercial is a perfect example of how the new music industry can work to the advantage of both artist and corporation. Aloe Blacc is the multi-talented soul… [More]

Old-School Advertising Soirees - The Microsoft Advertising INNERCITY Bash was Bangin

SCORE 3

Mild 1,782 Clicks Pub: Oct 15, 11

Old-School Advertising Soirees

The Microsoft Advertising INNERCITY Bash was Bangin

Though the golden age of old-school hip hop is sadly over, its memory lives on in awesome events like the Microsoft Advertising INNERCITY bash. The unlikely partnership of hip hop and advertising was consummated… [More]

Rapping Pastries - Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars

SCORE 3.2

Mild 2,271 Clicks Pub: Dec 12, 10

Rapping Pastries

Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars

The new Duncan Hines 'Hip Hop Cupcakes' ad tries to get hip with the kids in a YouTube commercial campaign. It looks like the viral ad may have taken a downturn, however, as the vid has been taken down… [More]

Partially Animated Car Commercials - New Toyota Yaris Ads are Inspired by Pop & Rap Videos

SCORE 3.5

Mild 2,710 Clicks Pub: Sep 2, 11

Partially Animated Car Commercials

New Toyota Yaris Ads are Inspired by Pop & Rap Videos

The latest Toyota Yaris ads are part of a new campaign by the car maker to target a younger audience through rap- and pop-style messaging. The campaign, which was developed by Saatchi & Saatchi and built… [More]

Flashy Coupon Campaigns - The Bling Bling Shopping Family Raps About Rebates

SCORE 2.4

Untested 784 Clicks Pub: Sep 19, 11

Flashy Coupon Campaigns

The Bling Bling Shopping Family Raps About Rebates

The Bling Bling Shopping Family is made up of more wacky characters than your last relative reunion so be prepared to start saving your cash and reconsidering your complaints about your outlandish ancestors.… [More]