Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hip-Hopvertising
Brands use beats to capture the attention of a far-reaching cultural group.
3.9
Trend score
Trend
What is the Hip-Hopvertising trend?
Hip-Hopvertising: Marketers have long understood the importance of using targeted brand messages to appeal to subcultures. Most of the time, differing demographic variables come into play—age, gender, geography and more. However, one cultural group has risen as a major advertising theme that appeals across demographics and geography: hip-hop. Hip-hop-themed advertising and innovations are allowing today’s marketers to capture the attention of the poor and rich, male and female and markets spanning international borders.
Trend themes
Themes within the Hip-Hopvertising trend
Three behaviours holding the trend together01
Hip-Hop Culture in Advertising
Business professionals can explore this trend to reach across demographics and geography to appeal to the young, poor, rich, male and female markets by infusing hip-hop culture elements in their brand advertising messages.
02
Customized Hip-Hop Content
While the hip-hop genre has a far reach, businesses can offer customers a more personalized experience by creating customized content such as songs for loved ones at a premium price point to stay competitive and increase revenue.
03
Musical Events and Competitions
Marketers can create interactive musical events or competitions to showcase an artist's musical talents and reach new audiences to elicit further traction on products, services, and sponsorships.
Industry implications
What the Hip-Hopvertising trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising Industry
Hip-Hop Culture in Advertising can be studied as a marketing and advertising strategy to reach across demographics and geography to appeal to the young, poor, rich, male and female markets.
For
Music Industry
Business professionals in the music industry can explore customizing hip-hop content and creating musical events and competitions to showcase an artist's musical talents and reach new audiences to elicit further traction on products, services, and sponsorships.
For
Fashion Industry
Business professionals in the fashion industry can integrate musical sessions as promos to create an immersive brand experience to showcase their brand, improve recognition and increase sales.
Trend signals
Trend signals for Hip-Hopvertising
Trend score 3.9 out of 10, from popularity 68%, activity 41%, freshness 8%.
Popularity68%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Hip-Hopvertising trend
10 featured examples from Dec 12, 2010 to Oct 20, 2011CategorySocial Good
Hip-Hop Social Enterprises
The Global Block Foundation Promotes Personal Sustainability
The clothing line of the Global Block Foundation presents an opportunity for the fashion industry to incorporate ethical and sustainable production practices while promoting socia…
CategoryMarketing
Hip-Hop Gin Commercials
The Aloe Blacc Tanqueray Commercial is Big City Cool
Artists can explore brand collaborations as a source of income and exposure.
CategoryPop Culture
Old-School Advertising Soirees
The Microsoft Advertising INNERCITY Bash was Bangin
Event planners can leverage the popularity of old-school hip hop to create unique and interesting events for clients.
CategoryMarketing
Rapping Pastries
Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
Exploring innovative and creative advertising strategies within the food and beverage industry to stand out in a competitive market.
CategoryAutos
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
Automakers can experiment with modern marketing techniques to better target younger audiences and promote their vehicles in a more dynamic and engaging way.
CategoryPop Culture
Flashy Coupon Campaigns
The Bling Bling Shopping Family Raps About Rebates
The advertising industry can explore the use of unconventional and catchy campaigns, like rapvertising, to capture the attention of consumers.
CategoryMarketing
Beatboxing Fashion Promos
The ASOS Urban Tour in Tokyo Promotes New Collections Through Acapella
Disruptive innovation opportunity: Integrate technology and diverse cultural influences into fashion events and campaigns to create engaging and memorable experiences.
CategoryFashion
Runway Jam Sessions
Bask in the Epicness of The Roots for John Varvatos FW 2011 Video
Musicians can partner with fashion brands to showcase their music and gain a wider audience.
CategoryFashion
Beat-Making Competitions
Join the Stussy 'Make Beats' Contest & Show Your Creative Spin
Companies in the entertainment industry can explore organizing and sponsoring music competitions as a way to engage with audiences and discover emerging talent.
CategoryPop Culture
Personalized Hip-Hop Songs
Order Your Loved Ones Customized Verses With Heart Raps
Disruptive innovation opportunity: Integrate artificial intelligence into music production processes to streamline songwriting and enhance creativity.
