Though the golden age of old-school hip hop is sadly over, its memory lives on in awesome events like the Microsoft Advertising INNERCITY bash. The unlikely partnership of hip hop and advertising was consummated at this event, which happened last night in Toronto, Ontario.
The concept of a hip hop-themed party was taken a step further at the Microsoft Advertising INNERCITY bash with the performance of rap icons Naughty by Nature. Old-school glasses, a block party-themed menu, freestyle beat boxers and a Silent Disco completed the holistic vibe of the party, making it a true urban street experience.
If you aren't among the few fortunate enough to have been in attendance at last night's Microsoft Advertising INNERCITY jam, the attached gallery of photos is enough to keep you at bay until next year's soiree.
Key Themes Behind This Trend
- Hip Hop-themed Marketing Events
- Create marketing events with a hip hop theme to attract customers and promote brand awareness.
- Silent Disco
- Embrace the latest technology and offer silent disco experiences at events.
- Throwback Menu
- Design menus that reflect a specific time period or theme to enhance the event experience.
Where This Applies
- Event Planning
- Event planners can leverage the popularity of old-school hip hop to create unique and interesting events for clients.
- Marketing and Advertising
- Marketing and advertising agencies can incorporate hip hop culture into their campaigns to reach a wider audience.
- Food and Beverage
- Food and beverage companies can create throwback menus that reflect a specific era or time period to add a unique experience to events.
