Category
Lifestyle
Protein Personalization
Trend cluster
Category
Home-Based
Retreats
DIY pampering lets consumers have a spa day at home.
3.9
Trend score
Trend
What is the Home-Based Retreats trend?
Home-Based Retreats: Why get the royal treatment at a hotel when you can get it inside the comforts of your own home? Today’s indulgence-loving consumer is looking to DIY wellness and spa treatments to spoil herself without having to leave the house. While consistently shelling out the cash for wellness and spa getaways will make a dent in anyone’s wallet, these at-home spa innovations are really more about convenience and home comforts than about price.
Trend themes
Themes within the Home-Based Retreats trend
Three behaviours holding the trend together01
At-Home Wellness Trends
Consumers are increasingly looking to DIY wellness and spa treatments to spoil themselves without having to leave the house.
02
Personalized and Customized Wellness Innovations
Luxury Custom Saunas, Personal Saunas, Senso Water Massage Beds are examples of innovative wellness solutions that are customizable according to individual preferences and requirements.
03
Innovations for Stress Relief and Relaxation
Products such as the Prospere FV Shiatsu Massage Bed, I-Sopod Floatation Tank, and Concoon by Wasserbetten promote relaxation and rejuvenation through innovative technologies and design.
Industry implications
What the Home-Based Retreats trend means for industry
Where the trend changes the playbookFor
Home and Personal Care
The trend towards at-home wellness solutions presents opportunities for businesses in the home and personal care industries to create innovative products that cater to consumers' self-care needs.
For
Luxury and High-End Products
Luxury Custom Saunas, Senso Water Massage Beds, and I-Sopod Floatation Tank are examples of innovative wellness solutions that cater to high-end customers who are willing to invest in luxurious at-home wellness experiences.
For
Health and Wellness
As consumers become increasingly health-conscious, there is a growing demand for wellness innovations such as the TRIA Laser Hair Removal System and Prospere FV Shiatsu Massage Bed that provide effective and convenient solutions for everyday wellness needs.
Trend signals
Trend signals for Home-Based Retreats
Trend score 3.9 out of 10, from popularity 59%, activity 51%, freshness 8%.
Popularity59%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Home-Based Retreats trend
7 featured examples from Sep 7, 2010 to Aug 28, 2011CategoryArt & Design
Home Wellness Furniture
The Concoon by Wasserbetten Promotes Relaxation and Rejuvenation
The furniture design industry can leverage the trend of home wellness furniture to create innovative and functional pieces that enhance relaxation and rejuvenation in residential…
CategoryArt & Design
Personal Floating Chambers
The I-Sopod Floatation Tank is an Oversized Jacuzzi
The I-Sopod Floatation Tank presents a unique opportunity for at-home wellness innovation by providing a spa experience without leaving one's house.
CategoryLifestyle
Spa-Inspired Beds
The Senso Water Massage Bed is Comfortable and Creative
Opportunity for disruptive innovation by offering spa-inspired beds as a premium amenity in luxury hotels and resorts.
CategoryLifestyle
Self-Spoiling Spas
The Personal Sauna Lets You Personalize the Pampering
The Personal Sauna disrupts the traditional spa industry by offering individuals the ability to recreate spa experiences at home.
CategoryArt & Design
Luxury Custom Saunas
The Moods & Woods Steam Rooms Make the Affluent Home Even Hotter
The home improvement industry can leverage the trend of custom home saunas by developing innovative and affordable ways to add personalized saunas as a popular feature in home upg…
CategoryFashion
In-Home Laser Hair Removal
TRIA Laser Hair Removal is Backed by Kim Kardashian
The beauty industry can capitalize on at-home beauty devices and DIY beauty treatments in order to increase revenue.
CategoryArt & Design
Portable Back Rub Bedding
The Soothing Prospere FV Shiatsu Massage Bed
Disruptive innovation opportunity: Develop innovative products merging fitness and wellness, focusing on portable massage and relaxation solutions.
