This ingenious marketing campaign pits models against machines in the form of the Nissan Juke vs. Amber. This four-video campaign centers around a competition between bikini-clad babe Amber and the Nissan Juke in the categories of acceleration, agility, appeal and aerodynamics.
In my opinion, nothing in the Nissan Juke vs. Amber ad is not eye candy -- but then again, I'm a man and could be heavily sedated by the clever implementation of a model into a car commercial.
Implications - The Nissan Juke vs. Amber is a hilarious campaign that teamed up Nissan and Sports Illustrated to really create a product that could go viral.
What Makes This Trend Stand Out
- Model-car Campaigns
- Creating marketing campaigns that pit models against machines in a humorous and engaging way.
- Integration of Sports and Fashion
- Collaborating with sports or fashion industry to promote products and create viral content.
- Viral Marketing Through Humor
- Using humor and clever implementation to create advertisements that have the potential to go viral.
Sectors Adopting This
- Automotive
- Automobile manufacturers exploring creative and entertaining marketing strategies to promote their vehicles.
- Fashion
- Fashion industry collaborating with brands for unique and attention-grabbing promotional campaigns.
- Entertainment
- Creating funny and captivating advertisements to attract audience attention and generate interest in various products and services.
