The tradition that is Movember—where able-whiskered men grow hideous mustaches, raise money, and then shave them off for charity—has now been turned into a competition called the Canadian Club Whisky's Mo Douche Photo Sweepstakes for Movember.
The Movember photo contest requires men to send in a photo of their heinous 'mo for a chance to win one thousand dollars and a trip to a day spa to “have your mo expertly mowed.â€
Implications - This contest provides an entertaining and amusing way to help out with a great cause! This contest is definitely reinventing the way people view cancer and encouraging more and more individuals to get involved!
Why This Trend Is Growing
- Movember Photo Contests
- Photo contests for growing heinous mustaches are a novel way to take part in charity events while incentivizing engagement.
- Mustache Innovation
- The popularity of heinous mustache contests paves the way for innovators to create new products and services that cater to the mustache care industry.
- Social Media for Cancer Fundraising
- Sweepstakes and photo contests such as Movember demonstrate that social media can be a powerful tool for raising awareness and money for cancer research.
Industries Being Reshaped
- Personal Care Industry
- The trend of heinous mustache contests highlights an opportunity for the personal care industry to reinvent and promote unique ideas related to beard and mustache grooming.
- Alcohol Industry
- Alcoholic beverage brands can leverage contests such as the Canadian Club Whisky's Mo Douche Photo Sweepstakes for Movember to increase brand engagement and build goodwill with consumers.
- Non-profit Organizations
- Non-profit organizations can use social media platforms to their advantage by organizing charity events and photo contests such as Movember to encourage donations and raise awareness for their causes.
