This rap video by Gwatsky has some of the fastest verse I've ever seen -- especially from a young kid on YouTube.
Given that YouTube has been the birthplace of more than a few overnight celebrities, it's not hard to imagine that this crazily talented young rapper could be next on the train to fame. He's fast, precise and most importantly, pretty catchy as he runs through a song that sounds easily as good as anything on the radio these days. Given that YouTube was what first lead Usher to Justin Beiber, it wouldn't be surprising to hear in a few weeks that some high-profile hip hop artist has gotten in touch because of this rap video by Gwatsky.
Why This Trend Is Growing
- Online Music Influencers
- The rise of young rappers on YouTube presents a disruptive innovation opportunity for music industry professionals to collaborate with and leverage these online music influencers.
- Hyper-personalized Music Curation
- As social media music platforms have evolved, providing hyper-personalized music listening experiences based on an individual's personal preferences is likely to disrupt traditional music industry models.
- User-generated Content Dominance
- As user-generated content continues to compete with established music production companies, exploring partnerships with young rappers on YouTube may present a viable disruptive innovation opportunity for the industry.
Industries Being Reshaped
- Music
- Opportunities exist for music industry professionals to identify and invest in young online rappers, using their social media influence to broaden the industry's reach and impact.
- Social Media
- Working with young rappers who have large social media followings could present a disruptive innovation opportunity for the social media industry and create new avenues for monetization of user-generated content.
- Marketing
- The ability of young rappers to accrue vast social media followings presents disruptive innovation opportunities for brands and marketing professionals looking to tap into new and/or underutilized audiences.
