The brand new Eminem 'Spacebound' video deserves kudos for a well-conceived superstar stunt music video. The video stars former adult film star and Jill of all trades Sasha Grey as Em's love interest. Showing Grey and Em on a tumultuous road trip, the vid presents Grey receiving the blunt end of Shady's angst as a result of his troubled past with women.
The Eminem 'Spacebound' video progresses with Em unable to control his jealousy, checking Grey's phone for messages when she goes to the bathroom. The argument between the two of them gets physical when they get back leave the restaurant, and the video ends on a shocking moment that will surely be the talk of the Web.
The Eminem 'Spacebound' video comes out at a very successful time for Shady, as his joint ep with longtime pal Royce Da 5'9, 'Bad Meets Evil' debuted at number one last week, selling an impressive 171,000 copies.
Implications - One of the most effective ways a company can establish itself in the minds of consumers is throug elaborate publicity stunts. The stunt should feature a shocking incident that will draw interest from consumers on the brand, as well as the general public and the media. The company risks associating itself with an offensive image, but undoubtedly increases their brand's profile and creates an immediate (and lasting) impact.