Category
Fashion
Scaled Restraint
Trend cluster
Category
Deliberate
Ugly
Intentionally seeking unattractive physical alterations.
5.8
Trend score
Trend
What is the Deliberate Ugly trend?
Deliberate Ugly: In 2009, we discussed the acceptance of body modification, in particular tattoos. But while tattoos have become universally acceptable, other kinds of body modification are coming to the fore. These are extreme, intentional alterations to the body that have traditionally been considered unattractive. Going against society’s definition of beauty appeals to these consumers’ desire for uniqueness and self-expression, but it can also mean an overall shift in conventional notions of attractiveness.
Trend themes
Themes within the Deliberate Ugly trend
Three behaviours holding the trend together01
Body Modification Acceptance
As society becomes more accepting of body modifications, there is a growing trend of intentionally seeking unattractive physical alterations for uniqueness and self-expression.
02
Digital Alteration Technology
With the advent of digital alteration technology, people are now able to change their online identity without the need for invasive surgical procedures.
03
Anti-Conventional Beauty Standards
There is a growing trend of challenging conventional beauty standards by intentionally altering one's physical appearance, whether it be through tattoos, crooked teeth, or saline infusions.
Industry implications
What the Deliberate Ugly trend means for industry
Where the trend changes the playbookFor
Health and Beauty
The health and beauty industry can benefit from developing products and services that cater to non-traditional beauty standards and body modifications.
For
Technology
The technology industry has an opportunity to create more advanced and accessible digital alteration tools that can change a person's online identity in real-time.
For
Art and Fashion
The art and fashion industries can explore the concept of unconventional beauty standards and body modifications to create new trends and styles.
Trend signals
Trend signals for Deliberate Ugly
Trend score 5.8 out of 10, from popularity 90%, activity 75%, freshness 8%.
Popularity90%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Deliberate Ugly trend
6 featured examples from Mar 13 to Oct 14, 2011CategoryLife-Stages
Bagel-Shaped Body Mods
Saline Infusions Give People an Eccentric Look for One Evening
Opportunity for the beauty and body modification industry to offer saline infusion services.
CategoryPop Culture
Real-Life Vampires
Vampire Woman's Mega Body Transformations Include Horns, Tats and Piercings
Disruptive innovation opportunity: Develop new techniques or tools to improve safety, precision, and creativity in the tattoo and body piercing industry.
CategoryUnique
Skeletal Tattooed Editorials
Rick Genest Poses for Vogue Hommes Japan Spring/Summer 2011
Disruptive innovation opportunity: Developing innovative techniques and concepts for fashion photography, pushing the boundaries of traditional aesthetics.
CategoryFashion
Intentionally Crooked Teeth
The New Yaeba Dental Procedure is Steadily Gaining Popularity
The increasing demand for Yaeba dental procedure in Japan is creating opportunities for dentists to offer specialized services and develop innovative materials to cater to this tr…
CategoryWorld
Reverse Orthodontia Procedures
Stick-On Crooked Teeth are Designed to Attract Timid Admirers
The Tsuke-yaeba trend in Japan creates a disruptive innovation opportunity for cosmetic dental clinics to offer alternative, customizable dental procedures that cater to the consu…
CategoryPop Culture
Online Identity Alterations
Lose Yourself with the Digital FaceTracker Face Swap
The FaceTracker Face Swap technology can revolutionize special effects in movies, television, and virtual reality experiences.
