In 2010, Colgate launched a toothpaste that promises one shade whiter in one week; but in order to effectively promote its brand, the featured Colgate 'Max White One' commercial took the streets of Paris for a publicity stunt that turned heads. Paris is undoubtedly is considered Europe's fashion capital by many, so Colgate dressed its models with the best of the best as they stripped down capturing the public's notice.
Item by item, the public started gathering the models' items and noticed the attached message "Make Your Smile the Best Accessory." Truly haute and truly effective.
Destructive Toothpaste Ads
Big Mouth Advertising
11 Tasty Toothpaste Tubes
Bulbous Toothpaste Tubes
Double-Ended Dental Care
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.