In 2010, Colgate launched a toothpaste that promises one shade whiter in one week; but in order to effectively promote its brand, the featured Colgate 'Max White One' commercial took the streets of Paris for a publicity stunt that turned heads. Paris is undoubtedly is considered Europe's fashion capital by many, so Colgate dressed its models with the best of the best as they stripped down capturing the public's notice.
Item by item, the public started gathering the models' items and noticed the attached message "Make Your Smile the Best Accessory." Truly haute and truly effective.
The 'Colgate Max White One' Commercial Capture's Paris' Attention
Kamal Musharbash — January 26, 2011 — Marketing
References: yr & ibelieveinadv