Live online runway shows cater to a global audience
Implications - While Fashion Week is still a much-anticipated event in the cities in which they are hosted, they leave out an entire population of fashion-loving consumers whose geographical location or financial position prevent their attendance. And although in the past, fashion shows were meant for retail buyers and high fashion consumers only, today’s fashion market has broadened substantially, meaning that every customer is an important one. As such, live stream fashion shows provide designers with the ability to reach all of their customers, regardless of geography or budget.
Trend Themes
1. Live Online Shows - Live stream fashion shows provide designers with the ability to broaden their reach and connect with all of their customers, regardless of geography or budget.
2. Virtual Runway Presentations - Virtual runway presentations offer an immersive experience that allows designers to showcase their latest collections to a global audience who are not able to attend in-person.
3. Augmented Reality Fashion Shows - Augmented reality fashion shows provide an interactive and innovative way for viewers to experience fashion in a more accessible and immersive manner.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage live streaming, virtual presentations and augmented reality shows to showcase their brand's latest collections to a global audience.
2. Technology - The technology industry can create new platforms and tools to improve the virtual and augmented reality features enabling spectators to have a seamless viewing experience.
3. Marketing and Advertising - The marketing and advertising industry can leverage live streaming and virtual presentations as a tool to compete in modern times and go beyond traditional and print advertising mediums.
5 Featured, 42 Examples:
666,070 Total Clicks
Date Range:
Dec 10 — Nov 11
Trending:
Mild
Consumer Insight Topics:
