Category
Tech
Automated Upkeep
Trend cluster
Category
Style
Streaming
Live online runway shows cater to a global audience.
3.3
Trend score
Trend
What is the Style Streaming trend?
Style Streaming: While Fashion Week is still a much-anticipated event in the cities in which they are hosted, they leave out an entire population of fashion-loving consumers whose geographical location or financial position prevent their attendance. And although in the past, fashion shows were meant for retail buyers and high fashion consumers only, today’s fashion market has broadened substantially, meaning that every customer is an important one. As such, live stream fashion shows provide designers with the ability to reach all of their customers, regardless of geography or budget.
Trend themes
Themes within the Style Streaming trend
Three behaviours holding the trend together01
Live Online Shows
Live stream fashion shows provide designers with the ability to broaden their reach and connect with all of their customers, regardless of geography or budget.
02
Virtual Runway Presentations
Virtual runway presentations offer an immersive experience that allows designers to showcase their latest collections to a global audience who are not able to attend in-person.
03
Augmented Reality Fashion Shows
Augmented reality fashion shows provide an interactive and innovative way for viewers to experience fashion in a more accessible and immersive manner.
Industry implications
What the Style Streaming trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
The fashion and apparel industry can leverage live streaming, virtual presentations and augmented reality shows to showcase their brand's latest collections to a global audience.
For
Technology
The technology industry can create new platforms and tools to improve the virtual and augmented reality features enabling spectators to have a seamless viewing experience.
For
Marketing and Advertising
The marketing and advertising industry can leverage live streaming and virtual presentations as a tool to compete in modern times and go beyond traditional and print advertising mediums.
Trend signals
Trend signals for Style Streaming
Trend score 3.3 out of 10, from popularity 52%, activity 39%, freshness 8%.
Popularity52%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Style Streaming trend
5 featured examples from Dec 4, 2010 to Oct 31, 2011CategoryMarketing
Revolutionary Online Runways
Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign
The fashion industry can leverage interactive fashion shows and projection mapping to create unique and engaging experiences for customers.
CategoryFashion
Live Stream Runway Shows
Marc Jacobs Gives You a Live Look at Its Fall 2011 Line
Brands can leverage technology to create innovative experiences for their fashion shows, engaging with fans worldwide and creating a new type of event that appeals to a wider audi…
CategoryFashion
Web-Based Fashion Shows
Ksenia Schnaider Presents an All-Internet Runway
Disruptive innovation opportunity: Embracing technology to transform the traditional fashion show format and reach a wider audience.
CategoryBusiness
Virtual Real-Time Runways
FashForward Breaks Down Elite Fashion Barrier With Online Streaming
The emerging industry of fashion streaming platforms is disrupting traditional fashion show access and providing a new avenue for designers to showcase their collections globally.
CategoryTech
Visceral Online Runways
The World's First Augmented Reality Fashion Show Debuts On the Internet
The fashion industry can explore how to integrate augmented reality technology into runway shows to reach a wider audience and enhance the fashion show experience.
