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Style Streaming

Live online runway shows cater to a global audience

Implications - While Fashion Week is still a much-anticipated event in the cities in which they are hosted, they leave out an entire population of fashion-loving consumers whose geographical location or financial position prevent their attendance. And although in the past, fashion shows were meant for retail buyers and high fashion consumers only, today’s fashion market has broadened substantially, meaning that every customer is an important one. As such, live stream fashion shows provide designers with the ability to reach all of their customers, regardless of geography or budget.
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
678,683 Total Clicks
Dec 10 - Nov 11
Mild
Pop CultureFashionMarketingBusinessInternetInteractiveRetail
Featured Examples
Revolutionary Online Runways - Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign
SCORE 5.5
Warm 6,058 Clicks Pub: Dec 4, 10
Revolutionary Online Runways
Wieden + Kennedy Tokyo Unveils ‘More with Google' Campaign
The ‘More with Google’ campaign is a branding initiative in Japan spearheaded by global ad agency Wieden + Kennedy. Although the point of the commercial is to expand Google’s reach in Japan by boasting… [More]
Live Stream Runway Shows - Marc Jacobs Gives You a Live Look at Its Fall Line
SCORE 2.3
Untested 1,512 Clicks Pub: Feb 15, 11
Live Stream Runway Shows
Marc Jacobs Gives You a Live Look at Its Fall 2011 Line
As the Marc Jacobs Fall 2011 runway show was streamed online, fans from all over the world tuned in to see the brand's latest collection modeled down the catwalk. During the show, viewers were also encouraged… [More]
Web-Based Fashion Shows - Ksenia Schnaider Presents an All-Internet Runway
SCORE 2.9
Mild 2,204 Clicks Pub: Oct 30, 11
Web-Based Fashion Shows
Ksenia Schnaider Presents an All-Internet Runway
The Internet became the new podium for the ready-to-wear collections from Ksenia Schnaider`s studio during the Mercedes-Benz Fashion week in Kiev. The designer made this decision due to the new opportunities… [More]
Virtual Real-Time Runways - FashForward Breaks Down Elite Fashion Barrier With Online Streaming
SCORE 4
Average 1,360 Clicks Pub: May 26, 11
Virtual Real-Time Runways
FashForward Breaks Down Elite Fashion Barrier With Online Streaming
FashForward streams fashion events from all over the world to anyone with an Internet connection. The Singapore-based start-up is aiming to break down the boundary of the fashion world and make it accessible… [More]
Visceral Online Runways - The World's First Augmented Reality Fashion Show Debuts On the Internet
SCORE 1.9
Untested 1,822 Clicks Pub: Aug 26, 11
Visceral Online Runways
The World's First Augmented Reality Fashion Show Debuts On the Internet
After Theater Products was forced to cancel their fashion presentation due to the Tohoku earthquake and tsunami, the design studio teamed up with the digital artists at AR Sankyodai to create the world's… [More]
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