The Internet became the new podium for the ready-to-wear collections from Ksenia Schnaider`s studio during the Mercedes-Benz Fashion week in Kiev.
The designer made this decision due to the new opportunities it could open. Hundreds of people around the world saw the show simultaneouly. The show was held on the network, at 13:00 Kiev time. Now, anybody can watch the show on the Ksenia Schnaider website.
The concept for the show came from the SILA project group in Moscow. SILA decided to show the collection by using ordinary web cameras. Using four macbooks to record the models from different positions, the show went off with great success. SILA was thus able to organize a fashion show that combineed technology and tradition, fashion and art.
Ksenia Schnaider aimed to convey two concepts with her show: “Beauty is accessible to everyone,” and “The future is now.”