Category
Fashion
Scaled Restraint
Trend cluster
Category
Back Country
Chic
Wilderness-inspired fashion and photography appeal to laid-back attitudes.
5.4
Trend score
Trend
What is the Back Country Chic trend?
Back Country Chic: Fashion is taking it to the great outdoors, with more camp- and wilderness-inspired themes and styles taking the spotlight. While cityscapes, hotel room backdrops and green screens have been the norm for fashion photography, this rugged direction promotes a more relaxed calm, with its naturalistic elements and laid-back attire. The fashion consumer is encouraged to unwind and eschew the strict and structured aesthetic that has prevailed in recent seasons.
Trend themes
Themes within the Back Country Chic trend
Three behaviours holding the trend together01
Nature-Inspired Fashion
Fashion is exploring more camp- and wilderness-inspired looks and styles to promote a more relaxed, natural aesthetic.
02
Eco-conscious Mindset
Green-minded consumers value reconnecting with nature, efficient design, and the reduction of waste — companies can target these values to attract more customers.
03
Imaginative Photography
Artistic photos showcasing nature's landscapes and settings are especially effective at evoking emotions and appealing to viewers' imaginations.
Industry implications
What the Back Country Chic trend means for industry
Where the trend changes the playbookFor
Fashion
Industry professionals can draw inspiration from nature to create more relaxed, naturalistic clothing.
For
Photography
There are many ways to creatively capture the beauty of nature, both in the studio or outside.
For
Tourism
Targeting the eco-conscious traveler can lead to sustainable and unique travel opportunities in the wilderness.
Trend signals
Trend signals for Back Country Chic
Trend score 5.4 out of 10, from popularity 73%, activity 80%, freshness 8%.
Popularity73%
Activity80%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Back Country Chic trend
7 featured examples from Sep 6, 2010 to Jul 29, 2011CategoryEco
Wild Wilderness Photography
Piotr Stoklosa Gets Marysia Mnich Close to Nature
Disruptive innovation opportunity to redefine beauty, style, and fashion standards in photography.
CategoryMarketing
Frisky Feral Photography
The Tallulah Morton ELLE France July 2011 Shoot is Wild in the Wilderness
Disruptive innovation opportunity: Implement AI-powered virtual fashion assistants that provide personalized styling advice and recommendations.
CategoryFashion
Spellbinding Cavewoman Photography
This Krystal Glynn Fashion Gone Rogue Shoot Runs Wild
Disruptive innovation opportunity for photographers to push the boundaries of traditional photography and create immersive, dreamlike experiences.
CategoryFashion
Casual Cottage Catalogs
The WeSC Summer 2011 Lookbook is Full of Relaxing Looks
Reimagine the hospitality industry by creating unique and eco-friendly camping and cottaging experiences to cater to the growing demand for relaxed and nature-centric vacations.
CategoryFashion
Forest Fusion Photography
Photographer Oliver Morris Puts Women and the Woods Together
Photographers can incorporate the fusion of humans and nature into their portfolios, attracting clients who appreciate unique and artistic images.
CategoryFashion
Lumberjack Fashion Shoots
The Master-Piece Spring/Summer 2011 Collection is Wild
Fashion brands can explore the market for outdoor-inspired clothing and accessories.
CategoryFashion
Camp Couture
Fashion 156 Photo Shoot Brings the City to the Great Outdoors
Fashion brands can leverage the trend of neon camping fashion to create novel and stylish camping couture.
